2025.6.19 Shopee Seller Digest
1.Shopee Indonesia Station Aimilo 5-in-1 Stationery Set Monthly Sales of 380,000 Units
Shopdora Data Observation: The Aimilo 5in1 Pencil Set is a highly popular stationery set, ranking first in the stationery-pencil category due to its cute design and high cost-performance ratio, with monthly sales reaching 387,507 items. Sold by AIMILO Official Shop (local MALL store), the brand is Aimilo, offering 4 product variants suitable for students' daily learning needs, showing excellent market performance and strong growth potential.
2.TikTok's acquisition of Tokopedia received regulatory approval
During the case meeting on June 17, Indonesia's ICC (Competition Supervisory Commission) approved TikTok Nusantara (SG) Pte.Ltd's acquisition of Tokopedia, despite the investigation revealing potential monopolistic behavior. To prevent unfair market competition, ICC has set several conditions including prohibiting bundling payment and logistics methods with promotional activities, banning predatory pricing practices damaging competitors, and restricting self-preference or discrimination against other sellers on the platform display. Additionally, TikTok must ensure its social media platform allows users to freely promote products outside Tokopedia and TikTok Shop and has pledged not to exploit market power through unreasonable price increases.
3.Malaysia's export growth rate slowed in May
According to the median forecast of six economists, Malaysia's May export growth rate is expected to slow to a year-on-year increase of 5.9%, a significant decrease from April's growth of 16.4%. On the import side, growth is expected at 7.5%, with a trade surplus projected to reach 8.72 billion ringgit. Despite the slowed growth rate, DBS economists Taimur Baig and Chang Wei Liang noted in a report that sustained growth might benefit from advance shipments of orders, especially amidst the 90-day reciprocal tariff suspension and exemption of import tariffs on electronics in the US.
