2026.07.13 Shopee Thailand Raises Commission Rates for Select Categories

Shopee Thailand Raises Commission Rates for Select Categories

Shopee Thailand’s local store announced that from August 4, 2026, it will adjust sales commission fees for both Mall and non-Mall sellers. While some categories retain current rates, others will see a 1% or 2% increase (excluding VAT), depending on product characteristics. The platform stated that the additional revenue will be reinvested into improving operational tools, enhancing seller support programs, expanding customer acquisition channels, and boosting conversion rates. This adjustment aims to support merchants’ long-term growth on the platform.

Thailand Leads Southeast Asia in Short Drama Revenue, TikTok Plans Paid Model

Sensor Tower data shows global short drama watch time surged 478% year-over-year to 3.8 billion hours in Q1 2026, with Southeast Asia contributing over half. Thailand led regional monetization with $7.4 million in IAP revenue, while downloads grew 120%. TikTok Thailand announced a Mini-Series feature launching in Q3, featuring 1-2 minute episodes targeting the 18-35 demographic (over 40% of its 53 million Thai users). Content will cover revenge, workplace, and other themes. Users can pay to unlock episodes, with a creator revenue-sharing model in place.

Singapore Emerges as Top Southeast Asian Market for Korean Goods

Lazada data reveals that since partnering with Korea’s Gmarket in September 2025, Singapore has become one of the highest-value markets for Korean product consumption in Southeast Asia, with exceptional average order values. The Gmarket official store on Lazada now offers over 800,000 direct-shipping items. During the 6.6 Grand Campaign, Singapore’s average order value rose 146% compared to regular periods, leading the region. The Korean won’s depreciation relative to the Singapore dollar (up about 37% since 2021) has boosted demand for high-value items like beauty products, sports shoes, and electronics.

Nestlé Invests €60 Million in New Nescafé Factory in Thailand

Nestlé is investing 5.63 billion Swiss francs (approximately €60 million) to build a new Nescafé factory in Thailand. The Thai coffee market, valued at over €1 billion, is one of the company’s largest coffee markets globally. Located in Samut Prakan Province, the facility will produce the full Nescafé line—including instant, blended, and ready-to-drink coffees—with production expected to begin by the end of 2028. The factory will create over 500 jobs and feature an automated distribution center to enhance logistics efficiency and inventory flexibility. Asian executives stated this modern facility will strengthen Southeast Asian production capacity and drive growth in one of the world’s most dynamic coffee markets.