2026.07.13 Shopee Thailand to Raise Commission Fees on Select Categories Starting August 4

Shopee Thailand to Raise Commission Fees on Select Categories Starting August 4

Shopee Thailand’s local store announced that, effective August 4, 2026, it will adjust sales service fees for both Mall and non-Mall sellers. While fees for certain categories remain unchanged, others will see a 1% to 2% increase (excluding VAT), with details available on the platform’s official policy page. The platform stated that the revenue from this adjustment will be reinvested into improving operational tools, enhancing seller support programs, expanding customer acquisition channels, and boosting conversion efficiency, aiming to support merchants’ long-term growth. For cross-border sellers on Shopee Thailand, this cost increase highlights the need to reassess pricing strategies and profit margins.

AI Could Reshape 80 Million Jobs in Southeast Asia

A recent report from the International Labour Organization reveals that generative AI may impact the work and lives of nearly 80 million workers across ASEAN countries, though no evidence yet shows massive job losses. The report indicates that about 22.9% of the region’s employed population—close to 80 million—face above-minimal risk of AI disruption, with only 3.3% (around 11.7 million) in the “highest exposure” category. Meanwhile, approximately 67% of jobs remain unaffected by generative AI risks. For e-commerce professionals, this suggests that while AI may automate certain tasks, it also creates opportunities for upskilling in data analysis and customer engagement.

UOB Raises Vietnam’s 2026 GDP Growth Forecast to 8.5%

Singapore-based United Overseas Bank (UOB) has sharply raised its 2026 GDP growth forecast for Vietnam from 7.0% to 8.5%, based on the General Statistics Office’s latest data. Vietnam’s Q2 2026 GDP grew by 8.39% year-on-year, up from Q1’s 7.94%, with a first-half average of 8.18%. Growth was driven by strong performances in industrial manufacturing, construction, services, and agriculture, alongside sustained foreign direct investment inflows. Despite these exceedances, UOB noted that the government’s 10% growth target remains challenging amid global trade uncertainty and geopolitical tensions, signaling continued momentum for cross-border e-commerce expansion into the market.

Indonesia Customs Mandates IMEI Registration for Imported Electronics, Tariffs on Units Over $500

Indonesia’s customs authority has clarified that all mobile phones, tablets, and portable electronic devices purchased abroad or brought into the country must complete official IMEI registration before accessing local mobile networks; otherwise, cellular functions will be disabled. Travelers can register on-site at entry points like North Kalimantan’s Nunukan customs office, with units valued under $500 exempt from import duties and taxes. For items exceeding $500, standard tariffs apply. If registration is missed upon arrival, travelers have 60 days to complete it at a local customs office—but late registration forfeits the $500 exemption, requiring full payment of duties. This rule is critical for cross-border sellers shipping electronics to Indonesia, demanding careful compliance to avoid delays or added costs.