July 20, 2026 Shopee Singapore Market Weekly Report: Mid-Year Mega Sales & Seasonal Trends Drive Search Volume
Policy & Compliance Updates
1. Shopee Singapore Overseas Warehouse (FHR) Fee Adjustment
Effective November 12, 2025, Shopee Singapore will adjust operational fees for overseas warehouse orders. Final-mile delivery fees were updated from October 1, 2025. Please refer to the official fee tables in Shopee's Seller Learning Center for exact rates.
2. Singapore Goods and Services Tax (GST)
As of January 1, 2024, the GST rate increased to 9%. All non-overseas warehouse product prices displayed on the platform automatically include this 9% tax.
3. Preferred Seller Standards Update
Effective September 16, 2024, the Average Preparation Time (APT) indicator for Singapore is replaced by the Fast Handover Rate (FHR). If your FHR is less than 75% over the past 30 days, your Preferred Seller status may be removed.
4. Mall Seller Standards Update
For Shopee Singapore and Malaysia, effective September 16, 2024, the FHR metric replaces APT. Singapore Mall sellers must maintain an FHR of at least 80% to retain their status.
5. Commission Fee Revision
Starting January 1, 2026:
- Cross-border Direct Mail & 3PL Sellers: 16% commission rate (incl. tax).
- Official Overseas Warehouse Sellers: 11% commission rate (incl. tax).
- MY-SG (Malaysia to Singapore) Warehouse Sellers: 14% commission rate (incl. tax).
Note: A grace period from Dec 24, 2025 to Jan 6, 2026 allows price adjustments without penalty for exaggerated discounts.
6. Anti-Counterfeiting & Brand Infringement
Shopee Singapore strictly enforces brand rights. Do not use brand names, logos, or trademarks without official authorization. Products without brand authorization (e.g., unbranded TWS headphones mimicking brand names) will be removed, and stores may face penalties or freezing.
July Market Trends & Hot Keywords
Stay on top of what Singaporean shoppers are searching for. These trending keywords and categories are crucial for any Shopee seller looking to maximize sales.
Platform Hot Search Keywords
| Keyword | Category | Notes |
|---|---|---|
| water bottle | Sports & Outdoors | Summer hydration essential |
| power bank | Mobile & Gadgets | Travel & daily use |
| durian | Food & Beverages | Local favorite |
| medicube | Beauty & Personal Care | K-beauty skincare |
| esim malaysia | Mobile & Gadgets | Travel connectivity |
| crocs | Men's Shoes | Comfortable summer footwear |
| luggage | Travel & Luggage | Travel season demand |
| bag | Women's Bags | Mid-year fashion refresh |
| skintific | Beauty & Personal Care | Skincare leader |
| torriden | Beauty & Personal Care | Hydration & repair |
| pillow | Home & Living | Home refresh |
| muji official store | Home & Living | Minimalist home goods |
| sunscreen | Beauty & Personal Care | High UV protection demand |
| phone case | Mobile & Gadgets | Phone accessory |
| rice cooker | Home Appliances | Kitchen staple |
| vacuum cleaner | Home Appliances | Smart cleaning |
| iphone 17 pro max | Mobile & Gadgets | New flagship demand |
| shampoo | Beauty & Personal Care | Daily essential |
| air fryer | Home Appliances | Kitchen upgrade |
| lego | Toys, Kids & Babies | Gifts & collectibles |
| laundry basket | Home & Living | Home organization |
| socks | Women's Apparel | Fashion accessory |
| world cup jersey | Sports & Outdoors | Sports events |
| insta360 | Cameras & Drones | Outdoor recording |
Category Trend Analysis
Mobile & Gadgets
- Hot Items:
iPhone 17 Pro Max,phone cases,power banks,eSIM Malaysia - Trend: Demand remains strong for flagship phones and accessories, driven by a "one-stop shop" buying behavior. Travel-related connectivity products (eSIM) continue to grow due to holiday travel.
Cameras & Drones
- Hot Items:
Insta360action cameras - Trend: July's outdoor activity and travel season boost searches for compact, portable recording devices like the Insta360, ideal for documenting trips and water sports.
Beauty & Personal Care
- Hot Items:
Skintific,Torriden,Medicube,sunscreen,shampoo - Trend: High UV levels drive demand for sunscreens. Science-backed skincare brands like Skintific and Torriden lead the market. Daily essentials like shampoo maintain steady demand during promotions.
Home & Living / Appliances
- Hot Items:
Muji Official Store,pillows,laundry baskets,rice cookers,vacuum cleaners,air fryers - Trend: Mid-year home refresh season is in full swing. Minimalist brands like Muji are popular. Kitchen appliances (rice cookers, air fryers) remain high-necessity items, while smart cleaning gadgets (vacuum cleaners) see strong growth.
Sports, Fashion & Others
- Hot Items:
water bottles,world cup jerseys,Crocs,women's bags,socks,Lego - Trend: Outdoor sports and events fuel demand for hydration and sportswear. Comfortable footwear (Crocs) and fashion accessories (bags, socks) are summer staples. Lego remains a strong gift and hobby category.
Upcoming Mega Sales & Campaigns
Plan your inventory and marketing for the following key dates.
- 7.25 Global Demand Day (GDD)
- 8.8 Mega Sale
- 8.15 Mega Sale
- 8.25 Mega Sale
GDD & Mega Sale Resource Packs
Shopee is offering special resource packs to help Shopee seller maximize performance during these Q3 mega sales. These include:
- High-visibility exposure: Homepage cards (25% exposure for GDD), Flash Sale slots, and brand-specific zones.
- Promotional support: Shopee Ads (SPA) and Affiliate Marketing Solutions (AMS).
- Incentives: First-purchase discounts (up to 50% off), bundle deals (3 for 10% off, 6 for 25% off).
- Cash incentives & brand tools to boost conversion and ROI.
For details or to apply, please contact your Account Manager.
This report is based on the latest policy and keyword data from Shopee Singapore. All sellers are encouraged to adapt strategies accordingly for the upcoming sales events.
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