July 20, 2026 Shopee Vietnam Market Weekly Report: Health & Beauty Policy Update and 7.7 Campaign Recap
Policy Update: Health & Beauty Category Unlocked
In a significant move to boost the Health & Beauty sector, Shopee Vietnam has relaxed its listing policy. Starting from November 29, 2021, sellers are no longer required to submit certificates for this category. This applies to a wide range of subcategories including:
- Contact lenses
- Dental care (toothpaste, whitening, oral hygiene)
- Perfumes
- Personal care
- Beauty chemicals (gel, glue, nail polish remover)
- Home cleaning products
- Baby items (bottles, pacifiers, diapers)
Key Focus Subcategories for Shopee seller to explore:
- Eyes makeup
- Facial makeup
- Lipstick & Lips care
- Skincare (especially face masks, sunscreen, and cleansers)
July Campaign Calendar Highlights
The month of July is packed with promotional events and themed campaigns. Here are the major milestones:
| Week | Date | Platform Campaign | Daily Theme | Cluster Campaign |
|---|---|---|---|---|
| Week 1 | June 29 – July 5 | Prehype 7.7 and Mini Spike | Authentic Brand Day, Dress up & Make up, In-Stock & Ships Fast | Thematic World Cup Sale (non-HB + LS + ELHA) |
| Week 2 | July 6 – July 12 | 7.7 Spike (July 7) | Extended Sale, Prehype 15.7, Authentic Brand Day, Low Price Day, VCX Cashback | Member’s Day (July 12) |
| Week 3 | July 13 – July 19 | Prehype 15.7, Early Bird Sale, Mini Spike | Authentic Brand Day, Dress up & Make up, In-Stock & Ships Fast | Thematic Back to School Sale (FAHB + EL x LS x FMCG nonHB) |
| Week 4 | July 20 – July 26 | Prehype 25.7, Early Bird Sale, Mini Spike, Entertainment Weekend | Authentic Brand Day, Dress up & Make up, Low Price Day, VCX Cashback, In-Stock & Ships Fast | Shopee Students (Back to School focused on LS x EL) |
| Week 5 | July 27 – August 2 | N/A | Authentic Brand Day, Dress up & Make up, Low Price Day, VCX Cashback, In-Stock & Ships Fast | Techzone (B2S) & ELHA electronics |
Trending Search Keywords (Top 20)
| Category | Subcategory | Keyword (English) | Keyword (Chinese) |
|---|---|---|---|
| Lifestyle | Home & Living | Insulated water bottle | 保温水壶 |
| Fashion | Women’s Apparel | Shirt | 衬衫 |
| Electronics | Phone & Accessories | Handheld fan | 手持风扇 |
| FMCG | Mother & Baby | Teddy bear | 泰迪熊 |
| Electronics | Home Appliances | Fan | 风扇 |
| FMCG | Beauty | Face powder | 粉饼 |
| Lifestyle | Outdoor & Sports | Raincoat | 雨衣 |
| Fashion | Women’s Shoes | Shoe | 鞋 |
| FMCG | Beauty | Lipstick | 唇膏 |
| Electronics | Phone & Accessories | Phone strap | 手机挂绳 |
| Fashion | Women’s Apparel | Women’s blouses | 女衫 |
| Electronics | Phone & Accessories | Earphone | 耳机 |
| FMCG | Beauty | Sunscreen | 防晒霜 |
| Lifestyle | Outdoor & Sports | Swimwear | 泳衣 |
| FMCG | Beauty | Shower gel | 沐浴露 |
| Electronics | Phone & Accessories | Phone case | 手机壳 |
| Lifestyle | Stationery | Pen | 笔 |
| Fashion | Women’s Shoes | Women’s sandals | 女士凉鞋 |
| Electronics | Phone & Accessories | iPhone case | iPhone手机壳 |
| Lifestyle | Home & Living | Laundry detergent | 洗衣粉 |
Insights for Shopee seller: The top keywords heavily favor Fashion and Electronics, with Beauty and Lifestyle also showing strong demand. For example, "Handheld fan" and "Raincoat" indicate seasonal trends, while "Sunscreen" signals rising skincare awareness. Sellers should prioritize these products in upcoming campaigns like Back to School and Electronics Week.
Top Vietnamese Information Sites & Influencers
News Websites
- Facebook (primary platform)
- YouTube channels: Phuong Ha, Chau Bui (Fashion); changmakeup, Trinh Phạm, Quach Anh Makeup Artist (Beauty); Vật Vờ Studio, AnhEmTV, Tony Phùng Studio (ELHA); Thơ Nguyễn, ToyStation, AnAn ToysReview TV (Lifestyle)
- Zing News – news.zing.vn
- Kenh14 – kenh14.vn
- SaoStar – saostar.vn
- Yeah1 – yeah1.com
- VnExpress – vnexpress.net
- 24h – 24h.com.vn
- Dan Tri – dantri.com.vn
Social Media & Instagram Accounts
Vietnam lacks a platform like Xiaohongshu; most user reviews come from Facebook, YouTube, Instagram, TikTok, and Zalo.
- Fashion: mieu.vn, the blues 1994, chizhouse
- Beauty: hufuholic, rosiebeautie, lyncosmeticvn
- ELHA: mintcase, paperman_saigon
- Lifestyle: caydauto, chu.bedding, _b.corner_
Pro Tip for Shopee seller: Leverage these influencers for product launches and reviews. For example, collaborating with Phuong Ha (Fashion) or changmakeup (Beauty) can significantly boost visibility among Vietnamese consumers.
Key Takeaways for Shopee Seller
- Capitalize on Health & Beauty: With relaxed certification rules, now is the perfect time to list new beauty and personal care products.
- Align with July Campaigns: Prepare inventory and ads for the upcoming Back to School (Week 3) and Electronics Week (Week 5).
- Optimize for Trending Keywords: Focus on seasonal items like fans, sunscreen, and swimwear, as well as high-demand staples like phone cases and lipstick.
- Engage Local Influencers: Use Vietnamese YouTube and Instagram accounts to build trust and reach target audiences.