June 22, 2026 Shopee Singapore Market Weekly Report: GST Adjustments and Mid-Year Mega Sale Preparation
Policy Updates & Announcements
1. Shopee Singapore Overseas Warehouse Operation Fee & Last-Mile Fee Adjustment
Effective November 12, 2025, the overseas warehouse operation fees will be updated. The last-mile fee adjustment took effect on October 1, 2025. The new rates apply to all orders generated after these dates.
- Operation Fee (including VAT): Updated fee schedule available in the official announcement.
- Last-Mile Fee (including VAT): Updated fee schedule available in the official announcement.
All fees are in SGD.
2. Singapore Goods and Services Tax (GST) Adjustment
From January 1, 2024, the GST rate increased from 8% to 9%. For non-overseas warehouse products, the displayed price on the product page automatically includes the 9% GST.
Additionally, since 2023, consumers purchasing low-value goods (worth SGD 400 or less) imported via air or post are also subject to GST.
3. Preferred Seller Standard Update
Effective September 16, 2024, for the Singapore site, the Average Preparation Time (APT) indicator has been replaced by the Fast Handover Rate (FHR) indicator.
- If your past 30-day FHR is < 75%, your Preferred Seller status will be removed.
4. Mall Seller Standard Update
Also effective September 16, 2024, for Singapore and Malaysia sites, the APT indicator is replaced by FHR.
- For Singapore Mall sellers, if your past 30-day FHR is < 80%, your Mall seller status may be at risk.
5. Shopee Singapore Commission Fee Adjustment
From January 1, 2026 (Beijing time), the commission fees for Singapore cross-border direct mail and third-party warehouse stores are unified at 16% (including tax). Official overseas warehouse stores have a commission of 11% (including tax).
- Note: For the MY-SG project (Malaysia direct to Singapore), the overseas warehouse commission is 14% (including tax).
6. Crackdown on Counterfeit Products
The Singapore site strictly enforces IP rights. Sellers without brand authorization must not use brand names or trademarks in product titles, descriptions, images, or brand attributes.
- Example: Unbranded Bluetooth TWS earphones using other brand names in titles or images.
- Products without official brand authorization (e.g., Xiaomi) will be removed, and stores may be penalized or frozen.
Campaign Calendar
The following key promotional dates are coming up for Shopee seller in Singapore:
- June 25
- July 7
- July 15
Trending Keywords & Product Insights
Platform Trending Search Keywords
| Keyword | Category |
|---|---|
| water bottle | Sports & Outdoors |
| jisulife fan | Mobile & Gadgets |
| power bank | Mobile & Gadgets |
| medicube | Beauty & Personal Care |
| esim malaysia | Mobile & Gadgets |
| father day gift | Home & Living |
| luggage | Travel & Luggage |
| bag | Women's Bags |
| skintific | Beauty & Personal Care |
| torriden | Beauty & Personal Care |
| pillow | Home & Living |
| muji official store | Home & Living |
| sunscreen | Beauty & Personal Care |
| phone case | Mobile & Gadgets |
| rice cooker | Home Appliances |
| vacuum cleaner | Home Appliances |
| iphone 17 pro max | Mobile & Gadgets |
| shampoo | Beauty & Personal Care |
| air fryer | Home Appliances |
| lego | Toys, Kids & Babies |
| laundry basket | Home & Living |
| socks | Women's Apparel |
| bra | Women's Apparel |
| laptop | Computers & Peripherals |
June Market Trends & Cross-Border Opportunities
Mobile & Gadgets
- Hot keywords: iPhone 17 Pro Max, phone case, power bank, jisulife fan, esim malaysia, laptop.
- Trend: Strong demand for phone accessories driven by the iPhone 17 Pro Max. The "jisulife fan" keyword is rising due to hot weather. "esim malaysia" remains popular for travel needs.
Home & Living
- Hot keywords: Father’s Day gift, pillow, laundry basket, muji official store.
- Trend: Father’s Day is boosting search for practical gifts. Basic home items like pillows and laundry baskets maintain steady demand. The "muji official store" keyword shows preference for minimalist, quality home products.
Beauty & Personal Care
- Hot keywords: Medicube, Skintific, Torriden, sunscreen, shampoo.
- Trend: Brand-driven searches (Medicube, Skintific, Torriden) are strong. "Sunscreen" is rising with the hot weather, while "shampoo" remains stable.
Toys, Games & Entertainment
- Hot keywords: Lego.
- Trend: Lego remains a stable brand keyword with gift-giving appeal. Gaming interest is steady.
Home Appliances
- Hot keywords: Rice cooker, air fryer, vacuum cleaner.
- Trend: Focus on practical, small appliances. Rice cookers and air fryers are popular for convenient cooking. Vacuum cleaners are a long-term necessity.
Women’s Apparel & Bags
- Hot keywords: Bag, socks, bra.
- Trend: Core daily essentials like bags, socks, and bras show stable demand, indicating high repurchase rates.
Travel & Luggage
- Hot keywords: Luggage.
- Trend: Travel season is supporting steady search for luggage.
CFS Flash Sale Hot Sellers (Cross-Border Sellers)
High Average Order Value (AOV) Items:
(Data extracted from report – Product details not available in raw text)
High Volume Items:
(Data extracted from report – Product details not available in raw text)
Other Opportunities for Shopee Seller
2026 7.7, 7.15 & 7.25 Mega Sale Resource Pack
The Singapore Cross-Border Business (SGCB) unit has launched the 2026 Mega Sale Resource Pack Plan to help sellers maximize traffic and sales during the Q3 peak season.
Benefits for participating Shopee seller:
- Multi-channel exposure: Homepage banners, brand zones, flash sale slots, SBD tags.
- Shopee Ads support & AMS (Affiliate Marketing Solutions).
- Cash incentives & brand promotion tools.
- First-purchase discounts (up to 50% off).
- Bundle deals: 10% off for 3 items, 25% off for 6 items.
How to join: Contact your account manager for details and registration.
Stay tuned for more weekly insights to optimize your Shopee seller strategy!