Shopee Product Keyword Optimization Practical Guide: From Beginner to Expert, This Article Is All You Need

In a shelf-based e-commerce platform like Shopee, where search traffic plays a pivotal role.Title keywords are the golden key to product traffic. Good keywords directly determine the exposure opportunities for your product, as they influence whether users see your product. Excellent keywords placed in your product title are like clear signposts on a crowded street, helping users find you faster and convert more effectively.

Two main strategies to improve product ranking:

1. Organic Optimization Route: Optimize product titles by seamlessly incorporating high-quality keywords to gain free organic traffic.
2. Paid Promotion Route: Use precise keyword advertising to quickly boost product rankings.

Paid ads can deliver quick results, but in the long run, carefully crafted organic search optimization is the most cost-effective choice. Next, we will focus on how to discover high-quality keywords and skillfully integrate them into product titles, ensuring continuous and stable traffic growth for your store.

1. How to Use the Three Types of Keywords

Broad Keywords (Core Keywords): The "Rivers and Streams" of Traffic 🌊

These keywords are the most commonly used by users and are relatively basic, such as "phone," "dress," "computer." They have high search volume but also intense competition.

Usage Recommendations:

• Not recommended for use alone during the early stages of a new product. These should be used after accumulating a certain amount of traffic and paired with other types of keywords.

Key Features:

• Length: Single word
• Source: Mainly category keywords
• Examples: shoes, keys, phone, shirt

Derived Keywords (Descriptive Keywords): The "Sharpshooter" for Precise Targeting

These are keywords with added descriptive terms, such as "lightweight laptop" or "summer floral dress." These keywords are the main force in daily operations, with moderate search volume, relatively low competition pressure, and the ability to accurately describe product features, helping sellers attract buyers genuinely interested in the product.

Practical Applications:

• Can precisely address user pain points and increase the likelihood of product clicks.
• For example, buyers searching for "pants" are more likely to click on products described as "high-waisted, slimming, thickened," etc.

Key Features:

• Length: Usually 2-3 word phrases
• Source: Product attributes (color, function), usage scenarios, product selling points
• Examples: notebook promotions, school shoes

Long-Tail Keywords (Descriptive Keywords): The "Special Forces" of Conversion Rates 🎖️

Long-tail keywords consist of longer search phrases formed by combining multiple keywords, typically containing four or more words. They are like precision-guided arrows; while individual search volume is small, they excel in high conversion rates.

Practical Applications:

• Accumulate basic traffic for new products during the initial stages. Though traffic is small, conversion rates are high.
• Examples include "dresses that make petite women look taller and slimmer," "waterproof sweatproof Bluetooth sports earbuds."

Key Features:

• Length: Usually phrases of four words or more
• Source:
  • Product attributes (color, function)
  • Usage scenarios
  • Product selling points
• Examples: high waist skinny jeans for petite women, small space saving dining table set

In actual operations, these three types of keywords should be flexibly applied based on the store's development stage. For new stores, it is recommended to focus on derived keywords and appropriately use long-tail keywords. As the store accumulates a certain level of authority and traffic, gradually try broad keywords. Additionally, regularly analyze the effectiveness of keywords, adjust combination strategies, and stay updated with market trends.

2. How to Find Suitable Keywords

1. Directly Benchmark Competitor Keywords

The title analysis feature of Shopdora helps sellers gain insights into the structure of competitor titles, including broad keywords, derived keywords, and long-tail keywords, making it easier for sellers to imitate competitors. For new products, you can analyze the titles of branded sellers or top sellers' new products using Shopdora's title analysis tool and then mimic them.

2. Analyze Competitors' Traffic Keywords

Place the product link of competitors into traffic analysis to identify which keywords drive traffic to their products and which paid traffic keywords they use. If the analysis results are limited, it does not necessarily mean the product has few traffic keywords. You can use the Shopdora plugin to search Shopee's website for title analysis keywords. Search results for each keyword should go through three pages; if results exist, the keyword is likely to drive traffic to the product.

3. High-Frequency Category Keywords

Use the Shopdora plugin to select the corresponding category and analyze high-frequency keywords from similar product titles in that category with one click.

4. Check Shopee's Recommended Hot Search Keywords

On Shopee's front-end, input category keywords to find more derived and long-tail keywords.

Use the above four methods to find product keywords. Choose 1-6 popular keywords for a product title and start testing.

3. Keyword Testing and Optimization

Keywords are part of a long-term iterative operation process. It is recommended to create a keyword tracking sheet for each product/category. Follow these steps:

1. Record available keywords.
2. Track the traffic, click-through rate, and conversion rate of each keyword.
3. Regularly organize and add new keywords.

A table like this can help better track the effectiveness of each keyword and find unique conversion insights from the data.

The above summarizes practical experiences in keyword collection, organization, and optimization!