2025.7.1

1.Philippines Shopee Tawas deodorant cream with monthly sales of 56,000 units

Shopdora Data Observation: Tawas Miracle Cream, with its natural calamansi ingredients and SPF80 sunscreen formula, firmly holds the top position in the body deodorant category! Monthly sales reach 56,899 units, showing consumer enthusiasm for its whitening effects and value for money. Local big store sells single product at an affordable price of 14 pesos, with 4.5-star high rating showing strong trust. Huge market potential but fluctuations need attention.

2.Shopee Vietnam's VAT rate will be reduced to 8% from July

Shopee Vietnam cross-border stores announced the latest information: according to Vietnam's National Assembly resolution, from July 1, 2025 (local time) to December 31, 2026 (local time), all platform service fees on Shopee Vietnam will be subject to an 8% VAT rate (originally 10%). To continue providing quality services and resources and better support diverse seller groups, Shopee will adjust commission rates, transaction fees, and promotional service fees for cross-border stores, third-party warehouses, and Nanning warehouse stores on the Vietnam site according to the applicable tax rates.

3.Attention Preferred Sellers! Shopee Taiwan launches brand membership function

Shopee Taiwan local stores announced the latest information: starting from July 8, 2025, brand membership functionality will be provided to Shopee Preferred Sellers to help sellers build brand loyal customers in store operations and effectively increase sales. Sellers must be Shopee Preferred for the current month; Shopee will enable the brand membership function on the second Friday of the following month; if Preferred Sellers maintain Shopee Preferred status from June 1, 2025, to July 8, 2025, Shopee will enable the brand membership function on July 8, 2025.