2025.6.27 Shopee store owner digest
1.A cooling gel pack sells 41,000 units monthly on Shopee Thailand.
Shopdora Data Insight: A reusable cooling gel pack from Taki Store tops the Home & Living category with monthly sales of 41,710 units. Its "long-lasting cooling + reinforced design" makes it ideal for food preservation and household cold compress—a product worth sellers' attention.
2.Vietnam Plans to Strengthen E-commerce Platform Accountability: Mandatory Seller Identity Verification
Under the draft E-Commerce Law, Vietnam aims to tighten regulations on e-commerce platforms, requiring major players like Shopee, Tiki, and Lazada to rigorously authenticate seller identities. Domestic sellers must undergo digital verification, while foreign sellers must prove legal compliance. The draft mandates pre-listing content review—platforms cannot wait until issues arise to act. Violations (e.g., false ads) must be detected and removed within 24 hours to ensure lawful advertising and sales.
3.Southeast Asia E-commerce GMV Surpasses 128.4Billion,ShopeeLeadstheRace
AccordingtoMomentumWorks′latestreport,SoutheastAsia′se−commercegrossmerchandisevolume(GMV)hit∗∗128.4 billion in 2024*, marking a 12% year-on-year growth. Daily order volume averaged 43.6 million, nearing U.S. levels—with over 90% concentrated on Shopee, Lazada, and TikTok Shop.
Market Highlights:
- Thailand (fastest growth at 22%) and Malaysia (20%) reached 23.5billion∗∗and∗∗11.5 billion GMV respectively.
- Vietnam and the Philippines each hit 16billion∗∗,while∗∗Singapore∗∗recorded∗∗4.9 billion, all with double-digit growth.
- Indonesia remained the largest market ($56.5 billion, 44% of total GMV), though growth slowed to 5% due to platform consolidation.
Vietnam’s Competitive Landscape:
- Shopee dominated with 65% market share (~$10.4 billion GMV).
- TikTok Shop captured 28% (4.5billion),outpacing∗∗Lazada∗∗(61 billion) and Tiki (1%, ~$200 million).