2026.03.25 Shopee Thailand Launches Overseas Warehouse Commission Subsidy, Rates Drop to as Low as 2.14%

Shopee Thailand Launches Overseas Warehouse Commission Subsidy, Rates Drop to as Low as 2.14%

Effective April 1, Shopee Thailand will introduce an official overseas warehouse commission subsidy program. Eligible orders can receive a subsidy of 2.14%, bringing the commission fee rate down to a range of 2.14% to 4.5%. This policy specifically applies to orders fulfilled from overseas warehouses and is designed to enhance the competitiveness of cross-border sellers. For merchants utilizing Shopee's official logistics services in Thailand, this move directly reduces operational costs, potentially improving profit margins. It signals the platform's continued investment in facilitating cross-border trade and optimizing the seller experience in key Southeast Asian markets.

Philippines Logistics Market Projected to Reach $42.1 Billion by 2034

According to data from IMARC, the Philippines' logistics market was valued at $31.1 billion in 2025 and is forecasted to grow to $42.1 billion by 2034, representing a compound annual growth rate (CAGR) of 3.32%. This expansion is primarily driven by e-commerce growth and infrastructure upgrades. Notably, air cargo volume increased by 7.4%, and the warehousing sector is experiencing robust supply and demand. International giants are increasing their investments, and the cold chain logistics segment is rapidly expanding. This growth trajectory positions the Philippines to potentially solidify its status as a logistics hub in Southeast Asia, offering more opportunities for cross-border sellers.

Mixue Bingcheng Reports 2025 Revenue of 33.56B Yuan, Grows 35% with 60K Global Stores

Mixue Bingcheng's 2025 financial report reveals impressive growth, with revenue reaching 33.56 billion yuan, a 35.2% year-on-year increase, and net profit hitting 5.88 billion yuan, up 32.7%. The company's portfolio includes tea drinks, coffee, and fresh beer brands. Its global store count stands at approximately 60,000, with 45,000 located domestically across China and about 4,500 overseas. However, the number of overseas stores decreased by 428 compared to the previous year, mainly due to optimization and consolidation of existing stores in key markets like Indonesia and Vietnam, indicating a strategic shift towards quality over pure quantity in its international expansion.

Korean Retailer No Brand Exits Philippines, Highlighting Southeast Asia Retail Challenges

Korean retailer No Brand is set to exit the Philippine market in June, underscoring the difficulties of expanding niche grocery concepts in Southeast Asia's highly competitive retail landscape. Local operator Robinsons Retail Holdings decided to terminate the business due to sustained underperformance, aiming to streamline its portfolio and refocus on its core model. All 11 standalone stores will be closed by the end of June, ending the franchise partnership with Korea's E-Mart. No Brand entered the Philippines in 2019, offering affordable, minimalist Korean food and household items. This exit, as explained by President Stanley C. Co, reflects shifting consumer preferences and evolving shopping behaviors within the group's retail network.