2026.08.31 TikTok Shop Overtakes Shopee in Vietnam Moisturizer Market

TikTok Shop Overtakes Shopee in Vietnam Moisturizer Market

In the first seven months of 2026, TikTok Shop captured 52.9% of Vietnam's moisturizer market by GMV, surpassing Shopee for the first time and recording 53.3% year-on-year growth. Shopee held a 46.3% share with slower 20.1% growth. Official flagship stores now account for 53.4% of the market, up 98.5%, underscoring consumers' growing preference for brand credibility. Dermocosmetic products surged 55% year-on-year, well ahead of regular skincare's 31%. Notably, Shopee has a far higher dermocosmetic share at 22.3%, versus TikTok Shop's 7.9%. For cross-border sellers, this signals that brand-verified flagship stores are crucial, while dermocosmetics remain a stronger opportunity on Shopee's ecosystem.

Vietnam's Mid-Autumn Spending Surges Early as Shopee Mooncake Orders Double

In August 2026, Mid-Autumn Festival-related search volume on Shopee Vietnam approached one million, while mooncake orders doubled compared with the same period last year. Overall festival merchandise orders rose nearly 50% year-on-year, highlighting a clear shift toward early consumption. Beyond mooncakes, lanterns, gift boxes, and baking supplies have emerged as top-performing categories. The data suggests Vietnamese consumers are planning festive purchases well ahead of the holiday, creating a longer sales window for sellers. Cross-border sellers should front-load inventory, launch festive promotions earlier, and prioritize visually giftable bundling to capture the early demand momentum before peak season fully arrives.

Shopee Brazil Enforces New Affiliate Commission Invoicing Rules

Following an August transition period, Shopee Brazil has formally implemented its new affiliate commission invoicing regulation. Corporate-registered affiliates must now issue an electronic service invoice (NFS-e) in the seller's name (CNPJ) for each commission payment, replacing the previous simplified income proof. The move aligns with Brazil's tax reform requirements, and both the platform and sellers share joint liability if proper tax documents are missing. While the commission settlement schedule remains unchanged, the invoicing obligation is now mandatory. Cross-border sellers operating on Shopee Brazil should promptly verify that their affiliates are issuing compliant NFS-e documents to avoid tax-related penalties and operational disruptions.

Philippine Police Seize PHP1.58M Uncertified Chinese Batteries, Australian Suspect Arrested

Philippine police's Criminal Investigation and Detection Group raided a residential warehouse in Cagayan de Oro and seized 497 vehicle starter batteries made in China, valued at approximately PHP1.58 million. A 59-year-old Australian national was arrested at the scene. The Department of Trade and Industry confirmed the batteries lacked mandatory Import Commodity Clearance (ICC) labels, with the suspect holding no brand authorization and no physical store, instead distributing through residential storage points. Automotive batteries fall under the Philippines' BPS mandatory certification scheme, requiring local licensed importers to secure ICC per batch and affix labels. Violations carry sales prohibitions and potential criminal liability, serving as a warning for cross-border sellers to ensure full compliance with Philippine import certification rules.