April 20, 2026 Shopee Vietnam Market Weekly Report: Post-Holiday Trends, Policy Updates & Top Keywords for Sellers
Policy Update: Vietnam Cross-Border Operations
Copyright & Intellectual Property Infringement
- Action Required: When a copyright complaint is received, sellers are notified via team communication. You typically have 1-2 days to respond—either by providing authorization documents or deleting the infringing product.
- Penalty: Failure to comply results in the platform removing the SKU with reason code
"Hàng vi phạm quyền sở hữu trí tuệ"(reason_id: 233). Each removal of 2 SKUs will incur 1 penalty point. - Tip for Shopee sellers: Regularly audit your listings for any potential IP issues to avoid penalties and maintain account health.
Health & Beauty Category: No Certificate Required
Since November 29, 2021, Vietnam has relaxed regulations for the Health & Beauty category. Sellers can now upload products without submitting any certificates. Eligible sub-categories include:
- Contact lenses
- Dental care (toothpaste, whitening, oral hygiene)
- Perfume
- Personal care
- Beauty chemicals (gel, glue, nail polish remover)
- Home cleaning
- Baby products (bottles & accessories, pacifiers, diapers)
Key Sub-Categories for Focus:
- Eyes makeup
- Facial makeup
- Lipstick & Lips care
- Skincare (especially face masks, sunscreen, and cleansing)
Pro Tip: For Shopee sellers, prioritizing Skincare—especially masks and sunscreen—can capture high demand with minimal regulatory barriers.
April Campaign Calendar: Key Dates & Themes
The following table outlines the platform campaigns, weekly themes, and cluster events for April 2026. Plan your listings, advertising, and inventory around these dates.
| Week | Dates | Platform Campaign | Daily Theme | Cluster Campaign | Category Focus |
|---|---|---|---|---|---|
| Week 1 | Mar 26 – Mar 29 | Prehype 4.4 | VCX Vouchers, In-Stock/Ships Fast, Entertainment Weekend | – | – |
| Week 2 | Mar 30 – Apr 5 | Prehype 4.4 → MINI SPIKE OPENING SALE (Apr 3) → SPIKE (Apr 4) → Extended Sale (Apr 5) | Authentic Brand Day, Dress up & Make up, VCX Vouchers, Early Bird Sale, Entertainment Weekend | – | – |
| Week 3 | Apr 6 – Apr 12 | Extended Sale → Prehype 15.4 | Authentic Brand Day, Entertainment Weekend | Festival - Home Sale (Sale Mừng Đại Lễ) | Non-HB Peak Day (non-HB + LS + ELHA), Lifestyle |
| Member's Day: Apr 10 | |||||
| Week 4 | Apr 13 – Apr 19 | Prehype 15.4 → MINI SPIKE MID-MONTH (Apr 15) | Authentic Brand Day, Early Bird Sale | Shopee Student, SKAM Trendy Day | Fashion Week |
| Week 5 | Apr 20 – Apr 26 | Prehype 25.4 → MINI SPIKE PAYDAY (Apr 23) → Prehype 5.5 | Low Price Day, VCX Vouchers, Early Bird Sale | Festival Sale 2 (Sale Mừng Đại Lễ) | HB Peak Day (Cross-cat), Fashion |
| Member's Day: Apr 23 | |||||
| Week 6 | Apr 27 – May 3 | Prehype 5.5 | – | Techzone | ELHA (Electronics) |
| Public Holidays: Apr 29 – May 1 (Giỗ Tổ & Labor Day) |
Action for Shopee sellers: Align your promotional offers with the Festival Sales and Payday Mini Spike—these are high-traffic periods. Stock up on Fashion and Home & Lifestyle items for the Festival Sale 2.
Top 20 Trending Search Keywords (April 20, 2026)
These are the most searched terms on Shopee Vietnam. Use them to optimize your product titles, descriptions, and ad keywords.
| Category | Sub-category | Keyword (Vietnamese) | Keyword (English) | Keyword (Chinese) |
|---|---|---|---|---|
| Lifestyle | Home & Living | bình nước giữ nhiệt | insulated water bottle | 保温水壶 |
| Fashion | Accessories | bông tai | earring | 耳环 |
| Electronics | Mobile & Accessories | quạt cầm tay | handheld fan | 手持风扇 |
| FMCG | Baby & Maternity | đồ chơi | toy | 玩具 |
| Electronics | Home Appliances | quạt | fan | 风扇 |
| FMCG | Beauty | phấn phủ | face powder | 粉饼 |
| Lifestyle | Sports & Outdoors | vợt cầu lông | badminton racket | 羽毛球拍 |
| Fashion | Accessories | kẹp tóc | hairclip | 发夹 |
| FMCG | Beauty | miếng dán mụn | acne patches | 祛痘贴 |
| Electronics | Mobile & Accessories | quạt tích điện mini | mini rechargeable fan | Mini可充电风扇 |
| Fashion | Women's Apparel | áo kiểu nữ | women's blouses | 女衫 |
| Electronics | Home Appliances | quạt tích điện | rechargeable fan | 可充电风扇 |
| FMCG | Beauty | phấn mắt | eyeshadow | 眼影 |
| Lifestyle | Sports & Outdoors | đồ bơi | swimwear | 泳衣 |
| FMCG | Beauty | sữa tắm | shower gel | 沐浴露 |
| Electronics | Mobile & Accessories | túi chống nước điện thoại | waterproof phone bag | 手机防水袋 |
| Lifestyle | Stationery | bút | pen | 笔 |
| Fashion | Women's Shoes | dép nữ | women's sandals | 女士凉鞋 |
| Electronics | Mobile & Accessories | ốp lưng iphone | iPhone case | iPhone手机壳 |
| Lifestyle | Sports & Outdoors | áo mưa bộ | rain suit | 雨衣套装 |
Key Insights for Shopee Sellers:
- Fans dominate: Multiple fan-related keywords (handheld, mini rechargeable, rechargeable) indicate strong seasonal demand for cooling products. Stock up on portable fans.
- Beauty & Accessories are hot: Earrings, hairclips, face powder, eyeshadow, and acne patches are high-volume searches. List new varieties.
- Rainy season prep: Rain suits and waterproof phone bags are trending—prepare for upcoming wet weather.
- Sports & Outdoors: Badminton rackets and swimwear suggest interest in both indoor and outdoor activities. Bundle deals could work well.
Top Vietnam Information Sources & Influencer Insights
Recommended News Websites
- news.zing.vn
- kenh14.vn
- saostar.vn
- yeah1.com
- vnexpress.net
- 24h.com.vn
- dantri.com.vn
Key Influencers by Category
- Fashion: Phuong Ha, Chau Bui (YouTube); mieu.vn, the blues 1994, chizhouse (Instagram)
- Health & Beauty: changmakeup, Trinh Phạm, Quach Anh Makeup Artist (YouTube); hufuholic, rosiebeautie, lyncosmeticvn (Instagram)
- Electronics (ELHA): Vật Vờ Studio, AnhEmTV, Tony Phùng Studio (YouTube); mintcase, paperman_saigon (Instagram)
- Lifestyle: Thơ Nguyễn, ToyStation, AnAn ToysReview TV (toys) (YouTube); caydauto, chu.bedding, _b.corner_ (Instagram)
Social Media Landscape
Vietnam does not have a platform similar to Xiaohongshu (Little Red Book). Consumer reviews and product discovery happen primarily on:
- YouTube
- TikTok
- Zalo (similar to WeChat)
For Shopee sellers: Collaborating with influencers on these platforms can drive significant traffic to your listings. Focus on Instagram for fashion & beauty and YouTube for electronics & lifestyle reviews.
Final Recommendations
- Capitalize on Festival Sale 2 (Apr 20–26): Boost your Fashion and Home & Lifestyle listings. Consider flash sales and bundle offers.
- Optimize for Payday Mini Spike (Apr 23): Target shoppers with disposable income—promote electronics, beauty, and accessories.
- Leverage trending keywords: Update your product titles and ad keywords with the top 20 terms above to improve search visibility.
- Stock cooling products: Fans and portable fans are in high demand—act now to secure inventory.
Stay ahead of the curve and keep optimizing your Shopee seller strategy with these data-driven insights. For flash sale and campaign submissions, consult your account manager.
Stay tuned for next week’s report.