April 7, 2026 Shopee Vietnam Market Weekly Report: Pre-Summer Heat Drives Demand for Sun Protection and Cooling Products
Policy & Compliance Update: A Critical Reminder for Sellers
A vital policy enforcement notice was reiterated this week. Shopee sellers must be vigilant about intellectual property rights.
- Copyright Infringement Penalties: Receiving a takedown notice for copyright violation (Reason Code: "Hàng vi phạm quyền sở hữu trí tuệ", ID: 233) typically gives a Shopee seller 1-2 days to respond by providing authorization proof or deleting the listing. Failure to act will result in the platform removing the product.
- Scoring Impact: Importantly, having 2 SKUs removed for copyright infringement will incur a 1-point penalty on the seller's account. Proactive inventory checks are essential.
Good News for Health & Beauty Sellers: The policy requiring certificates for uploading Health & Beauty products in Vietnam remains relaxed (since November 29, 2021). Sellers can list items like隐形眼镜 (contact lenses), oral care, perfume, personal care, and cosmetics (gels, glues, nail polish remover) without prior certification. Key sub-categories for focus include Eyes Makeup, Facial Makeup, Lipstick & Lips Care, and Skincare (especially masks, sunscreen, and facial cleansers).
April Campaign Calendar: Your Roadmap to Promotions
April is packed with promotional events. Here’s a streamlined overview of key dates for the Shopee seller to note:
- Early April (Apr 1-5): The 4.4 Mega Sale Spike is the core event, preceded by Prehype and Early Bird sales. Key themes include Authentic Brand Day and "Dress up & Make up."
- Mid-April (Apr 6-12): The Extended Sale period continues, followed by预热 (prehype) for the 4.15 sale. Watch for the Festival - Home Sale (Sale Mừng Đại Lễ) cluster campaign and a Non-HB Peak Day (focusing on Lifestyle, Home & Living, Electronics) around April 10-11.
- Late April (Apr 20-26): Major campaigns include the 4.25 Payday Mini Spike and prehype for the 5.5 sale. A Festival Sale 2 cluster campaign and an HB Peak Day (Health & Beauty cross-category focus) are scheduled. The week also features a Fashion Week category focus.
- Month-End (Apr 27-May 3): Prehype for the 5.5 Mega Sale begins. Note the public holidays from April 29 to May 1 (Giỗ Tổ holiday).
Pro-Tip: Weekly activities like Mall Upsize, FBS Day, and various "Upsize" promotional slots offer consistent visibility. Coordinate with your Shopee Key Account Manager for Flash Sale and campaign participation details.
Trending Search Terms & Hot-Selling Items
The search data reveals a clear pre-summer and seasonal cooling trend. Here are the Top 20 Trending Search Terms for the week, invaluable for Shopee seller SEO and listing optimization:
| Category | Sub-Category | Keyword (Vietnamese) | Keyword (English) |
|---|---|---|---|
| Lifestyle | Home & Living | bình nước giữ nhiệt | insulated water bottle |
| Fashion | Accessories | găng tay chống nắng | sun protection gloves |
| Electronics | Mobile & Accessories | quạt cầm tay | handheld fan |
| FMCG | Beauty | hà linh | Ha Linh |
| Electronics | Home Appliances | quạt | fan |
| FMCG | Beauty | võ hà linh | Vo Ha Linh |
| Lifestyle | Sports & Outdoors | đồ bơi | swimwear |
| Fashion | Accessories | kẹp tóc | hairclip |
| FMCG | Beauty | dầu gội | shampoo |
| Electronics | Mobile & Accessories | quạt mini | mini fan |
| Fashion | Women's Clothing | áo kiểu nữ | women's blouses |
| Electronics | Mobile & Accessories | poco x8 pro | Poco X8 Pro |
| FMCG | Beauty | kem chống nắng | sunscreen |
| Lifestyle | Sports & Outdoors | adidas | adidas |
| FMCG | Beauty | sữa tắm | shower gel |
| Electronics | Mobile & Accessories | quạt cây đứng | standing fan |
| Lifestyle | Sports & Outdoors | bikini | bikini |
| Fashion | Men's Clothing | áo chống nắng nam | men's sun protection shirt |
| Electronics | Mobile & Accessories | ốp lưng iphone | iPhone case |
| Lifestyle | Home & Living | bàn chải | toothbrush |
Key Takeaways:
- Beat the Heat: Cooling products (handheld fans, mini fans, standing fans) and sun protection (sunscreen, sun protection gloves/shirts) are in high demand.
- Seasonal Shift: Searches for swimwear, bikinis, and insulated bottles point towards summer and outdoor activity preparation.
- Beauty Influencer Impact: Specific names like "Ha Linh" and "Vo Ha Linh" trending in Beauty highlight the power of local influencers and branded searches.
Vietnam's Digital Landscape: Where Trends Are Born
Understanding local media consumption is key for marketing. For the Shopee seller, here are the top platforms where Vietnamese consumers discover products:
- Top News/Media Sites: VnExpress, Kenh14, Zing News, 24h.com.vn, Dan Tri, Sao Star.
- Key YouTube Channels (by Category):
- Fashion: Phuong Ha, Chau Bui
- Health & Beauty: changmakeup, Trinh Phạm
- Electronics (ELHA): Vật Vờ Studio, AnhEmTV
- Lifestyle/Toys: AnAn ToysReview TV
- Social & Discovery Platforms: Facebook, YouTube, Instagram, TikTok, and Zalo (a dominant messaging app) are primary sources for reviews and trends. Notable Instagram accounts include
mie.u.vn(Fashion),hufuholic(Beauty), andmintcase(Electronics).
Note: There is no direct equivalent to "Xiaohongshu" (Little Red Book) in Vietnam. Social commerce and product discovery are deeply integrated across these mainstream social media platforms.