Best-Selling Products on Shopee in Southeast Asia (2025）

Market-Proven Product Categories Across 6 Shopee Countries + 2026 Outlook

Choosing the right products on Shopee is no longer about guessing trends. In 2025, sellers who performed well across Southeast Asia relied heavily on category-level demand signals, repeat purchase behavior, and cross-market consistency.

This report summarizes full-year best-selling product categories on Shopee across six major Southeast Asian markets (Data Source: Shopdora Data Statistics) —Thailand, Malaysia, Singapore, Vietnam, Indonesia, and the Philippines—based on aggregated marketplace performance data and category-level sales activity.

It also outlines practical, data-backed recommendations for Shopee sellers preparing for 2026.

Shopee Southeast Asia Market Snapshot (2025)

Across Southeast Asia, Shopee’s 2025 sales data reveals several dominant patterns:

• Household and daily-use categories outperform trend-driven products
• Low-to-mid price items generate the highest order volume
• Categories with frequent replenishment show stronger long-term ranking stability
• Market demand varies significantly by country, even within the same category

Rather than a single “winning product,” Shopee’s growth is driven by clusters of high-demand categories adapted to local consumption habits.

Top-Selling Shopee Product Categories by Market (2025)

Home Storage, Organization & Packaging (Multi-Market Leader)

High-performing markets:
Thailand, Malaysia, Singapore, Indonesia, Philippines

Key subcategories:

• Food storage containers
• Storage boxes, bags, and baskets
• Plastic bags, trash bags, disposable tableware
• Carton boxes and packaging supplies (notably strong in Malaysia)

Data insight:
These categories maintain stable monthly demand and low seasonality, making them among the lowest-risk product types for Shopee sellers.

Operational advantage:
Low return rates, simple SKU structures, and compatibility with bulk fulfillment models.

Lighting & Compact Home Improvement Products

High-performing markets:
All six markets (TH, MY, SG, VN, ID, PH)

Key subcategories:

• LED and ambient lighting
• USB-powered and rechargeable lamps
• Decorative and rental-friendly lighting solutions
• Wall stickers, wallpapers, labels (VN, PH, ID)

Data insight:
Lighting-related SKUs consistently rank high in both search-driven and recommendation-driven traffic, particularly in urban markets with smaller living spaces.

Mobile Accessories & Screen Protection

High-performing markets:
Thailand, Singapore, Vietnam, Philippines

Key subcategories:

• Screen protectors
• Phone cases, covers, and skins
• Headphones and headsets

Data insight:
Despite intense competition, mobile accessories remain a high-volume evergreen category due to device replacement cycles and accessory wear-and-tear.

Performance driver:
Clear model compatibility and bundle-based pricing outperform single-item listings.

Pet Products (Cat & Dog Consumables)

High-performing markets:
Thailand, Malaysia, Singapore, Philippines

Key subcategories:

• Cat food and cat treats
• Dog treats and training pads

Data insight:
Pet consumables show strong repeat purchase behavior and long customer lifecycles, making them highly valuable despite moderate margins.

Trust factor:
Listings with transparent ingredients and feeding guidelines receive significantly higher review retention.

Personal Care, Beauty & Wearable Accessories

High-performing markets:
Vietnam, Singapore, Thailand, Philippines

Key subcategories:

• Hair clips and hair pins
• Bracelets and bangles
• Body creams, lotions, and butters
• Perfumes and fragrances

Data insight:
These categories benefit heavily from visual-driven discovery, making them strong performers in mobile-first shopping environments.

Travel, Daily Carry & On-the-Go Products

High-performing markets:
Indonesia, Vietnam, Thailand, Malaysia

Key subcategories:

• Travel-size bottles and containers
• Travel organizers
• Water bottles, cups, mugs, and drinkware

Data insight:
Products aligned with commuting, travel, and mobile lifestyles maintain strong conversion even outside peak travel seasons.

Cross-Market Demand Summary (2025)

Shopee Seller Recommendations for 2026 (Data-Based)

1. Focus on Category Depth, Not Single Products

Top-performing sellers expand SKU depth within proven categories instead of chasing short-lived viral items. Storage, lighting, and pet products allow scalable expansion without resetting rankings.

2. Prioritize Repeat-Purchase Categories

Categories such as pet food, food storage, and consumables deliver higher lifetime value per buyer, which increasingly influences Shopee’s internal ranking signals.

3. Optimize Listings for Long-Tail Search Demand

In 2026, competition will intensify in core keywords. Sellers should focus on specific, intent-driven search terms (e.g., material, usage scenario, size, compatibility).

4. Localize by Usage Context, Not Just Language

The same SKU converts differently across markets. Adjust visuals and selling points based on:

• Living space size
• Family structure
• Pet ownership rates
• Climate and daily habits

Conclusion

Shopee’s 2025 sales performance across Southeast Asia confirms a clear reality:
Sustainable growth comes from data-validated categories, not guesswork.

Sellers who build around home essentials, lighting, storage, pet consumables, and mobile accessories are positioning themselves for long-term success.

As Shopee moves into 2026, the advantage will belong to sellers who combine market-level data insights with disciplined execution.