How to Increase Shopee Traffic: Proven Strategies to Boost Your Store

One of the biggest hurdles every new Shopee seller faces is the lack of traffic. You open a store, wait for a while, and the orders still barely come in. At this stage, it’s easy to feel discouraged or even give up. But here’s the good news: with the right strategies, you can turn things around.

In this guide, I’ll break down everything you need to know about Shopee’s traffic system—from how traffic is distributed, to practical methods for optimizing your store and products by Shopee data analysis tools. Whether you’re new to Shopee or stuck at a bottleneck, these insights will help you get more eyes (and orders) on your store.

01. Shopee’s Traffic Distribution System

Shopee’s traffic can be broadly divided into two categories: organic traffic and paid traffic.

1. Organic Traffic

The single most important factor behind organic traffic is Shopee’s ranking system—a scoring mechanism that determines how products and stores are displayed. The higher your ranking, the more organic exposure you’ll get.

And here’s a key point: product ranking weighs more than store ranking. In other words, optimizing your product pages is your top priority.

Product Weight (from strongest to weakest impact):

• Order volume
• Conversion rate
• GMV (Gross Merchandise Value)
• Add-to-cart conversion rate
• Main image click-through rate
• Number of “Add to Carts”
• Product reviews
• Order growth rate

Notice how order volume always comes first. Shopee values consistent sales volume more than high single-order revenue. Think of it this way: steady sales are a better indicator of product demand and stability than a few big-ticket transactions.

That said, rankings are also influenced by other details like image quality and customer reviews. That’s why sometimes you’ll see products with modest sales still ranking on the first page—they’ve nailed the other factors.

Store Weight (from strongest to weakest):

• Product sell-through rate
• Overall store conversion rate
• Monthly GMV
• Monthly order volume
• Pre-order ratio
• Average order value

Among these, sell-through rate is the most critical. For example, if 80% of your listings are generating sales, Shopee will recognize your store as “healthy” and reward you with more organic exposure.

Conversion rate is also key since it directly ties to Shopee’s revenue. Stores that convert better are naturally prioritized in the algorithm.

⚠️ A quick warning: don’t rely too much on “S-orders” (fake transactions). Yes, they can pump up your numbers, but they come with high risks—like store suspension or distorted pricing that damages long-term profitability.

2. Paid Traffic

Paid traffic = ads.

Shopee has phased out manual ads and now runs on a unified promotion system. This levels the playing field for both new and veteran sellers.

So, should you run ads?
The answer is yes—but carefully.

Turn ads on, and traffic spikes immediately. Turn them off, and your traffic not only drops but can also hurt your organic ranking. Many sellers have learned this the hard way.

02. How to Optimize for Organic Traffic

Now that you know why organic traffic matters, let’s dive into six key areas you can optimize for long-term growth:

1. New Product Launch Traffic

Launching new products is the golden rule of running an online store.

Even if your shop has been inactive for months, once you start listing new products again, Shopee’s algorithm will feed you traffic. That’s how the system works.

Best practice: keep a steady upload rhythm—say, 10–20 new products per day. This builds data, tests market response, and signals to Shopee that your store is active.

If you’ve uploaded hundreds of SKUs and still see no growth, the issue may not be quantity but product selection or optimization. That’s where you need to pivot.

2. Data-Driven Product Selection

Product selection is less about “is this item good?” and more about “is the competition manageable?”

If everyone is selling the same item, the traffic pie gets split too thin. But if you pick products with fewer competitors, your chances of being discovered skyrocket.

A common rookie mistake is blindly following bestsellers. Just because another seller does well doesn’t mean you will. They may have stronger store rankings, lower pricing, or established customer bases.

The smarter way: use market data + your own store’s performance to guide product decisions.

Look for:

• Products with steadily rising sales (but not yet viral)
• Items in your backend showing consistent growth in “Add to Cart,” views, or likes

👉 Shopee analytic Tools like Shopdora can help you analyze real Shopee market data to identify these hidden gems.

3. Title Optimization for Search Traffic

In Shopee, product titles aren’t just labels—they’re search triggers.

Roughly 10% of a title’s role is to describe the product. The other 90% is to make you searchable. If buyers can’t find you, your listing might as well not exist.

Tips for title optimization:

1. Don’t stuff keywords. One or two mentions of a big keyword (e.g., “jeans”) is enough. Overloading hurts your ranking.
2. Use the full 60-character limit. Every word could be a future search trigger.
3. Mix big keywords + variations + long-tail keywords. Example: “Jeans” + “Tie-dye Jeans” + “Slim Fit Tie-dye Jeans.”

Include trending search terms. You can easily find these with Shopee research tools Shopdora’s keyword tool.👇

4. Main Image Click Traffic

Your main image is your click magnet. The background, scene, highlighted features—all these details influence whether a buyer clicks.

Different product types call for different image strategies:

• Fashion: emphasize styling and lifestyle context
• Practical items (e.g., storage tools): highlight before/after scenarios and problem-solving
• Standard products (e.g., Bluetooth earphones): focus on specs and value
• Non-standard products (e.g., home décor): highlight design and mood

Put yourself in the customer’s shoes: would you click on your own photo? If not, rework it until the answer is yes.

5. Store Campaign Traffic

Promotions are an essential driver of traffic—both offline and online.

Shopee’s Marketing Center offers several tools:

• Free shipping promos (lower purchase barriers)
• Follow rewards (turn visitors into followers)
• Coupons and discounts (boost conversions)
• Shipping subsidies (tackle buyers’ biggest hesitation—shipping fees)

The trick is pricing smartly. Build in enough margin so that even when discounts stack, you still have profit left.

6. Low-Price Strategy Traffic

Not every product needs to make a profit. Some items are meant to pull in traffic—they’re called loss leaders.

By pricing these products lower than the market, you drive traffic and sales volume. Even if you lose a little on these, you gain store activity and push buyers toward your higher-margin items.

The winning formula:

• Traffic magnets (to attract buyers)
• Profit drivers (to generate income)
• Flagship products (to build brand/store image)

Play this mix correctly, and your sales machine will keep humming.

Final Thoughts

Shopee’s traffic system may look complex, but at its core, it comes down to three things: choosing the right products, optimizing your listings, and experimenting with strategies.

If you’re stuck in a traffic slump, go back through these areas one by one. Small, consistent improvements can lead to big breakthroughs. Stick with it, and your traffic will take off 🚀