💡 How to Run a Shopee Store Daily: 6 Essential Tasks Every Seller Must Know

Many new Shopee sellers think that once the store is set up and products are listed, the orders will just start rolling in. But reality hits different — waiting around won’t get you far.
Instead of sitting there refreshing your dashboard, you need to take action. Before your store gains stable traffic or your first winning product, there’s actually a lot you can (and should) do every single day.

Here are six daily habits every Shopee seller should build to keep the store running efficiently and growing steadily 👇

1️⃣ Process Orders and Handle Customer Messages

The first thing you should do after logging in is check your orders and respond to customer messages.
If you’re running a dropshipping or non-inventory model, make sure to coordinate with your suppliers right away and confirm shipping details with your freight forwarder.

Also, never leave customer inquiries or comments unattended. Quick responses improve your chat response rate, store rating, and most importantly—conversion.
Good service builds trust, and trust leads to sales.

2️⃣ Daily Product Research and Listing

Product research is the foundation of your store’s success.
If your shop has no traffic or sales, 80% of the time, it’s a product issue.

Spend time every day researching your category’s keywords from the buyer’s side.
Look at search volume, price ranges, and the type of listings under those keywords. This helps you decide which products should be your traffic boosters and which ones can be your profit makers.

If you’re not confident about analyzing data manually, try using a Shopee research tool like Shopdora — it updates daily with the latest Shopee front-end product data, and its filters let you easily identify trending items and potential bestsellers.

Alternatively, you can also look at what established stores are newly listing, or what new stores are suddenly going viral — both can be great indicators of hot products.
And don’t forget to browse domestic sourcing sites like 1688, Pinduoduo, Taobao, or even other marketplaces like Lazada.
If a product shows strong sales data there, it’s worth testing on Shopee too.

Try to shortlist around 20 potential products daily and upload them gradually across your targeted markets.
Even if the products don’t perform well right away, keep listing — Shopee tends to give extra visibility to new listings, and quantity helps the algorithm identify what’s worth promoting.

3️⃣ Set Smart Pricing and Discounts

Once your products are listed, pricing is the next critical step.
Always calculate your total cost, including product price, shipping, platform fees, and taxes.

You can use Shopdora’s pricing calculator to ensure your margins are still healthy.
Even if you want to compete on price, never go into a loss unless it’s a deliberate “loss leader” strategy to attract traffic.

Discounts are another key to driving clicks.
Set up follower coupons, monitor your ongoing campaigns, and refresh your promotions regularly.
But be careful — discounts should enhance your competitiveness, not eat into your profits.

4️⃣ Review Data and Optimize Listings

Shopee is a numbers game.
Check your dashboard every day to monitor essential metrics: impressions, clicks, add-to-cart rate, conversion rate, and search ranking.
Track changes and identify what’s improving or dropping.

For products performing well, spend time optimizing — tweak your main image, title, and product description.
The best time to do this is during off-peak hours so that by the time buyers are most active, your listing is already fully optimized and ready to convert.

5️⃣ Run Ads Strategically

Shopee ads can be powerful — but only when used at the right time.
Avoid running ads too early, especially if your store has no data yet. Without baseline performance, most ad spend will go to waste.

The smart move?
Pick 5–10 listings with decent organic performance and start running small, controlled campaigns.
The goal of ads isn’t to “save” your store — it’s to amplify what’s already working.

6️⃣ Track and Analyze Your Daily Data

Finally, never skip the numbers.
Keep track of your daily orders, ad spend, product costs, and profits.
You don’t need to log every SKU — just focus on the items that are generating sales.

You can build a simple Excel sheet to record trends by day, week, and month.
Over time, these numbers will tell you exactly:

• Which products are actually profitable
• Which ads are burning money
• Which categories deserve more focus

Running a Shopee store is ultimately a data-driven business. Knowing your numbers helps you make smarter decisions, not guesses.

💡 Final Thoughts

Running a Shopee store successfully isn’t about luck — it’s about consistent daily effort.
From product research and listing, to pricing, optimization, and analysis — each step compounds over time.

Keep doing these six things every day, and you’ll notice your traffic, visibility, and orders becoming more stable and predictable.

If you’re still struggling with product research or pricing, tools like Shopdora can save you tons of time — giving you real Shopee marketplace data to make confident, data-backed decisions.