How to Use Shopee Keywords Tool to Drive Real Traffic and Sales

If you’ve ever felt stuck wondering why your Shopee listings don’t get enough views — even after adding what feels like every relevant keyword — you’re not alone.
Many sellers make the same mistake: they use lots of keywords, but not the right ones.

Keywords are the foundation of visibility on Shopee. They’re how the platform connects your product to what shoppers are actually searching for. And with the right strategy — powered by smart Shopee analytics tools — you can turn data into consistent traffic and higher conversions.

In this post, I’ll share how I personally use Shopdora, a powerful Shopee data analysis tool, to uncover high-performing keywords and optimize listings for long-term growth. These insights are based on hands-on experience running Shopee stores, testing keywords, and refining campaigns through data-backed adjustments.

💡 Why Shopee Sellers Can’t Ignore Keywords

Shopee’s search algorithm is designed to match listings with buyers’ search queries.
When your title and ads include the exact words buyers type in, you get exposure. When they don’t, you disappear in the search abyss — no matter how good your product is.

That’s why mastering keyword research isn’t just helpful — it’s essential.
It’s what separates shops that rely on luck from those that engineer traffic.

🔍 How to Find the Right Keywords (and Stop Guessing)

Instead of manually scrolling through Shopee results, you can use Shopdora, an all-in-one Shopee research tool designed for sellers.
Its Keyword Mining feature gives you a clear snapshot of what shoppers are actually searching for — along with the data you need to decide which keywords are worth targeting.

Here’s what it shows at a glance:

• Keyword search volume across categories and markets (Taiwan, Malaysia, Philippines, etc.)

• Competition level and PPC cost
• Product counts and keyword trends (e.g. monthly growth rate)

For example, when I analyzed the cat &dog toys category on Shopee Singapore, I noticed that keywords like “​cat tent tunnel” and “mainan kucing bergerak（move cat toys）” had strong search volume — but very different competition levels.
That told me exactly which terms to use in my product titles and ads to get faster traction.

👉 Pro tip: Sort by “Monthly Search Growth Rate” to spot rising keywords before your competitors do. Early movers often dominate the top search results later.

📈 The Real Secret: Analyzing Which Keywords Actually Bring Traffic

Keyword research is only half the game.
Once your listings are live, you need to monitor whether those keywords are actually driving traffic.

That’s where Shopdora’s Traffic Words Analysis feature becomes invaluable. It helps you identify two critical keyword groups that most sellers overlook:

1️⃣ Traffic Keywords

The main keywords bringing in clicks; usually your high-volume “core” or “broad” terms.

2️⃣ Non Keywords (a.k.a. “Hot Words with No Traffic”)

Words you used that didn’t bring much traffic. Look for those with rising search volume over the past 30 days — these are hidden gems.

3️⃣ Unused Hot Keywords

Category hot keywords that hasn’t used yet. Target long-tail words of these if they match your product description and show positive growth trends.

🧭 Step-by-Step Keyword Optimization Workflow

If you’re new to keyword tracking on Shopee, here’s a practical routine I use with Shopdora:

1️⃣ Before listing: Use Keyword Mining to select the most relevant and high-potential terms.
2️⃣ After 7 days: Check Traffic Analysis to see which terms are generating visits.
3️⃣ After 14 days: Adjust ads and swap out low-performing keywords.
4️⃣ Ongoing: Track trending keywords monthly to stay ahead of market shifts.

This continuous optimization loop ensures that your listings never stagnate — and your ad spend goes where it actually matters.

🧩 Why Data-Driven Sellers Win on Shopee

Selling on Shopee isn’t just about finding trending products — it’s about mastering data.
With the right Shopee tools in your workflow, keyword optimization becomes less about guesswork and more about measurable growth.

That’s exactly why I rely on Shopdora.
It’s not just another Shopee keyword research tool — it’s a complete Shopee analytics and data analysis platform that helps sellers:

• Discover keyword opportunities
• Identify wasted ad spend
• Optimize titles and descriptions
• Track what’s working and what’s not

Every data point is actionable, which makes it ideal for sellers who want to move from intuition to strategy.

🤔 Final Thoughts

Success on Shopee starts with visibility — and visibility starts with keywords.
If you’re still relying on manual research or guesswork, it’s time to upgrade your approach.

By leveraging a reliable Shopee keywords tool like Shopdora, you’ll gain real-time insight into what your audience is searching for — and turn that data into consistent, organic growth.

In short:
➡️ Stop guessing.
➡️ Start analyzing.
➡️ Let your keywords work for you.