March 23, 2026 Shopee Malaysia Market Weekly Report: Trending Searches for Kebaya and Home Goods

1. Recent Platform Policy & Logistics Update

A significant policy adjustment has been announced for sellers using official overseas warehouses:

• Official Overseas Warehouse Commission Rate Adjustment: Effective January 1, 2026 (Beijing Time), the commission rate for Shopee Malaysia's official overseas warehouse stores will be uniformly adjusted to 15.12% (inclusive of tax rate).
  • Important Notes:
    1. The new rate applies only to orders generated after the effective date (January 1, 2026, Beijing Time).
    2. During the period from December 24, 2025, to January 6, 2026 (Beijing Time), sellers who adjust their prices within the range of this fee adjustment will not be penalized for "exaggerated or false discounts."

2. Platform Trending Search Terms

Understanding buyer intent is key to visibility. Here are the top search keywords on the platform this week, offering clear insights into current consumer demand.

Note: Rankings are not in a specific order.

Analysis for Sellers: Searches indicate strong interest in traditional attire (kebaya) likely for upcoming cultural events, alongside sustained demand for home goods (sofa, aircond) and fashion basics. Electronics (iPad, iPhone cases) and popular toys (Lego) remain evergreen categories.

3. Prohibited Items - Category B

To ensure a safe marketplace and avoid listing violations, Shopee sellers must be aware of prohibited items. The following is a non-exhaustive list of Category B prohibited goods for Shopee Malaysia:

• Arrows (arrowheads)
• Strong magnets
• Pure batteries (e.g., power banks, external batteries, individual button cells, high-capacity batteries >8000mAh)
• Candles
• Gun-shaped accessories
• Knife/Sword models (accessories)
• Inflatable balls
• Paint
• Powder
• E-cigarettes & accessories (e.g., vape juice)
• Alcohol-containing items (non-pure alcohol, e.g., alcohol swabs)
• Sprays
• Glue
• Medicated patches (e.g., mugwort patches, foot patches)
• Tooth powder
• Electric balance boards (hoverboards)
• Health supplements
• Flammable pigments, bamboo charcoal products
• Food (including pet food)
• Incense (e.g., mugwort incense, mosquito coils, sandalwood, joss sticks)
• Perfume, essential oils
• Lubricants, engine oil
• Desiccants
• Spices
• Electrical products that may accidentally activate during transit (causing light, heat, or sound)
• All medicines
• Gambling tools (playing cards, dice, chips, etc.)
• Adult products
• Nail polish (including gel polish)
• Nail polish remover
• Liquids (>200ml)
• All products containing marijuana/hemp/cannabis components (including but not limited to CBD, THC, Hemp, Cannabis)

4. Shop Function Guide: Tools to Boost Your Sales

Shopee provides powerful built-in tools to help you, the Shopee seller, drive traffic and increase conversions even outside of major campaigns.

(1) Chat Broadcast

A marketing feature that allows you to send bulk broadcast messages to customized recipient groups.

• Benefits: Drives traffic to your shop/products, rewards buyers/fans with exclusive promotions, and facilitates easy customer interaction.

(2) Shop Flash Sales (My Shop Shocking Sales)

A Seller Centre feature that lets you nominate your own products for limited-time flash deals within your store.

• Benefits: Increases product impressions and boosts conversion rates by maximizing sales from your existing store traffic.

(3) Bundle Deals

Allows you to create product bundles and offer discounts on them.

• Benefits: Attracts more clicks, sells more items per transaction, and increases overall sales volume. You can set discounts by percentage, fixed amount, or special bundle price.

(4) Add-on Deals

Encourages buyers to purchase more by offering add-on items or free gifts with specific products.

• Benefits: Makes products more attractive with special tags, leading to more clicks, a smoother shopping experience, higher item count per order, and increased overall sales.

For detailed guides on setting up these features, please refer to the official Shopee Seller Learning Centre links provided in the original report.

Source: Shopee Seller Learning Centre Official Report. Unauthorized reproduction prohibited.