March 23, 2026 Shopee Vietnam Market Weekly Report: Prepping for the 4.4 Mega Sale

Policy Update: Intellectual Property & Beauty Category Regulations

Staying compliant is crucial for long-term success. Here are the key policy points for Shopee sellers this week.

• Stricter Enforcement on Copyright Infringement: The platform is actively removing products that violate intellectual property rights. Sellers will receive a notification and typically have 1-2 days to either provide proof of authorization or delete the infringing product. Failure to act will result in the product being removed with the reason code "Hàng vi phạm quyền sở hữu trí tuệ" (Intellectual Property Violation).
  • Important Penalty: Having 2 SKUs removed for copyright infringement will result in a 1-point penalty on your seller account.
• Relaxed Rules for Health & Beauty: Since November 29, 2021, sellers do not need to submit any certificates to list products in the Health & Beauty category in Vietnam. This includes items like contact lenses, dental care, perfume, personal care, and cosmetic chemicals (gels, glues, nail polish remover). Home cleaning and baby care products are also included.
  • Key Sub-categories to Focus On: Eyes makeup, Facial makeup, Lipstick & Lips care, and Skincare. For Skincare, consider prioritizing listings for face masks, sunscreen, and facial cleansers.

April 2026 Campaign Calendar: Your Roadmap to Sales

April is packed with promotional events leading up to major sales. Mark your calendars and align your inventory and marketing efforts.

Week 1: March 30 - April 5 (The 4.4 Sale Build-Up)

• Platform Campaign: Prehype 4.4 is in full swing.
• Key Dates:
  • April 1: MINI SPIKE OPENING SALE kicks off.
  • April 3: Early Bird Sale begins.
  • April 4-5: The 4.4 SPIKE Mega Sale and Extended Sale period.
• Daily Themes: Authentic Brand Day, Dress up & Make up, and VCX Coupon days will drive specific traffic.

Week 2: April 6 - April 12 (Post-4.4 & New Pre-hype)

• Platform Campaign: Extended Sale for 4.4 continues, followed by the start of Prehype 15.4 (for the mid-April sale).
• Key Event: Member's Day on April 8.
• Cluster Campaign: Festival - Home Sale (Sale Mừng Đại Lễ) focuses on family and home products.
• Category Focus: A Non-HB Peak Day (covering Lifestyle, etc.) is scheduled.

Weeks 3 & 4: Gearing Up for 5.5

The latter half of April is all about preparation for the next major sale.

• Platform Campaigns: Prehype for 5.5 begins, alongside mid-month Mini Spikes and a Payday Sale spike.
• Cluster Campaigns: Look out for a second Festival Sale, Shopee Student events, and SKAM Trendy Day.
• Category Focus Weeks: Dedicated weeks for Fashion and Electronics & Home Appliances (ELHA).
• Public Holiday: Note the public holiday "Giỗ Tổ" at the end of the month, which may affect logistics.

Trending Keywords & Product Insights

Leverage these top 20 search terms from last week to refine your product titles, tags, and advertising campaigns.

Pro Tip for Sellers: To participate in Flash Sales and featured campaigns, contact your Shopee Key Account Manager for submission details.

Vietnam's Top Media & Influencer Platforms

Understanding where Vietnamese consumers get their information is key for marketing and trend-spotting.

• Top News & Entertainment Websites: VNExpress, Kenh14, Zing News, 24h, and Dantri are major sources of news and viral content.
• Key Influencer Platforms: Facebook, YouTube, Instagram, TikTok, and Zalo (a local messaging app similar to WeChat) are where product reviews and trends spread.
  • YouTube Channels by Category:
    • Fashion: Phuong Ha, Chau Bui
    • Health & Beauty: changmakeup, Trinh Phạm
    • Electronics: Vật Vờ Studio, AnhEmTV
    • Lifestyle: Thơ Nguyễn, ToyStation
  • Instagram Accounts to Watch:
    • Fashion: @mieu.vn, @theblues1994
    • Beauty: @hufuholic, @rosiebeautie
    • Lifestyle: @caydauto, @chu.bedding

Stay tuned for our next update. For more in-depth guides on category selection and product strategy, visit the official Shopee Seller Center resource platform.