Reference for Selecting Mobile Phone Accessories(4th Quarter of 2025-1st Quarter of 26th)
From protective cases to magnetic accessories, the mobile accessory market on Shopee continues to thrive — fueled by the constant launch of new smartphones and the growing trend of device personalization.
Each iPhone or Samsung Galaxy release triggers a wave of keyword spikes, giving sellers a perfect opportunity to refresh listings, test new designs, and ride early traffic surges.
Based on Shopee’s 2025 official data and third-party research, here’s a complete overview of where the opportunities lie — from top-selling phone models and trending keywords to the most profitable price ranges and product ideas for Q1 2026.
Whether you’re a new seller or an experienced one, this guide will help you understand:
- Which phone models and brands dominate each market,
- What keywords are leading traffic and conversions,
- And how to prepare your next wave of accessories ahead of the iPhone 17 and Galaxy S26 launches.
1. Market Overview: iPhone Accessories Still Dominate
In Q4 2025, mobile accessories continue to maintain strong sales across Shopee markets, with Taiwan leading in overall volume. iPhone-related products remain the primary revenue driver.
- iPhone accessories make up more than 50% of total orders across most markets.
- Android demand (Samsung A-series, OPPO A-series, Xiaomi Redmi Note) remains consistent and profitable.
- Emerging models like Pixel 9, ASUS Zenfone 9, and Infinix Smart 9 show growth potential in specific regions.
Top-selling compatible models in Taiwan:
iPhone 16 Pro / 15 Pro / 14 Pro / 13 / 12 Pro / 11; Samsung S25 Ultra / S24 Ultra / A56 / A16; OPPO A55 / A16 / Reno13; Redmi Note 14 / 10 / 9; Pixel 9 / 9 Pro / 8 Pro.
💡 Insight: Taiwan is Apple-loyal but fast-moving. Plan your case molds and listings 1–2 months before each Apple or Samsung release.
2. Hot Search Keywords Across Shopee Markets
Shopee keyword data from Q4 2025 shows a massive spike in iPhone 17 series searches. Local-language terms are essential for organic reach.
Taiwan
Top search keywords:iphone 17 pro case, iphone 17 case, iphone 17 pro max case, magnetic phone case, casetify phone case, s25 ultra case, iphone 16 pro case.
💡 Tip: Magnetic and MagSafe-compatible accessories continue to trend upward.
Cross-Market Keyword Highlights
📈 Seller takeaway: Use localized search terms (capinha, funda, ốp lưng, เคส) in your titles and tags to boost visibility and organic ranking.
3. Top-Selling Mobile Accessory Brands (Final Verified Data)
According to Shopee’s Q4 2025 data:
✅ iPhone ranks #1 in every market
✅ Samsung ranks #2 in all markets except the Philippines, where Infinix takes second place
| Market | #1 | #2 | Other Top Brands |
|---|---|---|---|
| Philippines | iPhone | Infinix | Tecno, OPPO, Realme |
| Malaysia | iPhone | Samsung | Huawei, Xiaomi, VIVO |
| Thailand | iPhone | Samsung | OPPO, VIVO, Xiaomi |
| Vietnam | iPhone | Samsung | OPPO, Xiaomi, VIVO |
| Indonesia | iPhone | Samsung | OPPO, VIVO, Xiaom |
| Singapore | iPhone | Samsung | OPPO, Xiaomi, Huawei |
| Brazil | iPhone | Samsung | Xiaomi, Motorola, Realme |
| Mexico | iPhone | Samsung | Xiaomi, OPPO, Huawei |
Insights
- Apple dominates globally, with iPhone cases and accessories forming the backbone of category traffic.
- Samsung consistently ranks second, driven by A-series and S-series model diversity.
- Infinix outperforms in the Philippines, signaling growing brand trust in low-to-mid price tiers.
- OPPO, Xiaomi, Realme, VIVO drive mid-range Android accessory sales.
- Motorola remains strong in Brazil and Mexico.
💡 Action tip: Keep iPhone SKUs as your traffic foundation, but ensure regional coverage for Samsung and other Android brands.
4. Top-Selling Models by Market
| Market | Hot-Selling Models |
|---|---|
| Indonesia | iPhone 13 / 14 Pro / 15 Pro Max; OPPO A16 / A54s; Samsung A06; Redmi 9A; Infinix Smart 9 |
| Philippines | iPhone 11 / 13 / 15 Pro Max; Infinix Smart 9; Tecno Spark Go; Realme C53 |
| Vietnam | iPhone 12 Pro Max / 14 Pro Max; Samsung A06; OPPO A55; Redmi Note 14 |
| Malaysia | iPhone 11 / 13 / 16 Pro Max; Samsung S25 Ultra; Redmi Note 14; Honor X9 |
| Thailand | iPhone 13 / 14 Pro / 16 Pro Max; Samsung A06; OPPO A3X; Redmi 14C |
| Singapore | iPhone 16 / 15 / 14 Pro Max; Samsung S25 Ultra; Pixel 9 series |
| Brazil | iPhone 11 / 13 / 15 Pro Max; Samsung A15 / A56; Redmi 13C; Infinix Hot 50i |
| Mexico | iPhone 13 / 15 Pro Max; Samsung S25 Ultra; Redmi Note 13 Pro; OPPO Reno 7 |
5. Key Insights for Shopee Sellers
- iPhone dominates every market — always keep iPhone-compatible SKUs.
- Samsung is the universal runner-up (Infinix second in PH).
- Android diversification = flexibility — OPPO, Xiaomi, and Realme models refresh rapidly.
- Localization matters — use native search keywords for SEO.
- Hot-selling product types:
- MagSafe / magnetic cases
- Clear TPU cases with camera protection
- Shockproof bumpers
- Screen protectors and lens films
- Magnetic wireless charging rings
- Ideal pricing:
- SEA: $2–6
- Brazil & Mexico: $5–10
6. Action Plan for Q4 2025 – Q1 2026
| Strategy | Execution |
|---|---|
| Track model releases | Prepare molds ahead of iPhone 17 & Galaxy S26 launches. |
| Localized SEO | Add region-specific keywords (capinha, funda, ốp lưng, เคส). |
| Bundle offers | Combine case + screen protector or MagSafe bundle to raise AOV. |
| Video listings | Use 10–20s clips showing fit & features — boosts CTR by ~30%. |
| Join campaigns | Focus on “11.11”, “12.12”, Christmas, and Lunar New Year. |
7. Final
The mobile accessories category on Shopee remains one of the most active and profitable segments.
With iPhone accessories leading every market and Samsung accessories following closely, sellers who align their listings with new model launches and local search trends can sustain growth across 2026.
As the iPhone 17 and Galaxy S26 cycles begin, now is the time to roll out new designs, MagSafe-compatible items, and bundle deals to capture fresh demand in the coming year.