Shopee Brazil Expands Logistics Network with Two New Distribution Centers

Published: February 2026

Shopee Brazil continues its aggressive expansion strategy in Latin America's largest e-commerce market, announcing two new logistics centers that will significantly enhance delivery capabilities across key regions. As the platform approaches its sixth anniversary in Brazil, these strategic investments underscore Shopee's commitment to competing with established players like Mercado Livre and Amazon.

New Logistics Hub in Flores da Cunha Confirmed

The mayor of Flores da Cunha, César Ulian, officially confirmed that Shopee Brazil will establish a new logistics center in the municipality located in Rio Grande do Sul's Serra Gaúcha region. While specific details regarding the operational timeline, facility size, and job creation numbers remain undisclosed, the announcement signals Shopee's strategic focus on strengthening its presence in southern Brazil.

Flores da Cunha, known for its wine production and industrial activity, represents a strategic location for Shopee express operations in the region. The municipality's proximity to major transportation routes and its position within the economically vibrant Serra Gaúcha area make it an ideal hub for serving customers across Rio Grande do Sul and neighboring states.

This development follows similar moves by competitors, with Mercado Livre also establishing operations in Flores da Cunha. The clustering of e-commerce logistics infrastructure in the region reflects the growing importance of southern Brazil in the country's digital commerce landscape.

Aparecida de Goiânia Center Already Operational

While the Flores da Cunha facility is still in planning stages, Shopee Brazil has already activated a major logistics center in Aparecida de Goiânia, Goiás state. Inaugurated in early 2025, this facility has delivered immediate results for the platform's operational efficiency.

The Aparecida de Goiânia logistics center operates on a cross-docking model, a sophisticated approach that reorganizes and rapidly distributes merchandise without requiring long-term storage. This operational strategy has proven highly effective, reducing delivery times in the region by nearly 50%—a significant improvement that directly impacts customer satisfaction and competitive positioning.

Beyond operational efficiency, the facility has generated substantial economic impact for the local community. The center has created over 500 direct and indirect employment opportunities, contributing to the economic development of Aparecida de Goiânia and the broader Goiás metropolitan area. This job creation aligns with Shopee Brazil's broader strategy of not just building logistics infrastructure, but also contributing to local economies across the country.

The Shopee express delivery network in Goiás now benefits from significantly faster processing times, with customers in the Federal District and throughout Goiás state experiencing markedly improved delivery speeds. This enhancement is particularly crucial in Brazil's competitive e-commerce landscape, where delivery speed often determines customer loyalty and platform preference.

Shopee's Expanding Brazilian Logistics Network

The two new facilities represent just the latest phase in Shopee Brazil's comprehensive logistics expansion strategy. As of January 2026, the platform operates an extensive network comprising:

• 15 major distribution centers strategically located across Brazil's key economic regions
• Over 180 regional logistics hubs providing mid-mile distribution capabilities
• More than 3,000 partner collection points offering customers flexible pickup options

This extensive infrastructure positions Shopee express as one of the most comprehensive delivery networks in Brazilian e-commerce. Recent additions to this network include facilities in Canoas and a distribution center in Gravataí, both launched in late 2025, further strengthening Shopee's presence in Rio Grande do Sul state.

The platform's logistics strategy emphasizes not just geographic coverage, but also technological sophistication. Shopee Brazil has invested heavily in automation, data analytics, and sustainable logistics practices to optimize operations and reduce environmental impact.

Strategic Implications for Brazil's E-Commerce Market

As Shopee Brazil approaches its sixth anniversary in the country, these logistics investments reflect the platform's long-term commitment to the Brazilian market. Brazil represents one of Latin America's most competitive e-commerce environments, with established domestic players and international giants all vying for market share.

The logistics expansion directly addresses one of the most critical factors in Brazilian e-commerce success: delivery speed and reliability. In a market where customers increasingly expect Amazon-like delivery times, Shopee express infrastructure improvements are essential for maintaining competitive positioning.

The focus on regional hubs in cities like Flores da Cunha and Aparecida de Goiânia also demonstrates a sophisticated understanding of Brazil's geographic and economic diversity. Rather than concentrating solely on major metropolitan areas like São Paulo and Rio de Janeiro, Shopee Brazil is building capabilities in secondary cities and regional economic centers, capturing growth in emerging markets.

Looking Ahead

The continued expansion of Shopee Brazil's logistics network signals confidence in the country's e-commerce growth trajectory. As the platform builds out infrastructure in strategic locations, customers across Brazil can expect faster delivery times, more flexible pickup options, and improved overall service quality.

For Flores da Cunha, the upcoming logistics center represents an opportunity for economic development and job creation, with more details expected as the project moves forward. Meanwhile, the success of the Aparecida de Goiânia facility provides a proven model for how Shopee express operations can deliver both business results and community benefits.

As Brazil's e-commerce market continues to mature, logistics infrastructure will remain a key competitive differentiator—and Shopee Brazil is clearly positioning itself for long-term success.

Sources:

• Brazil Stock Guide
• Mais Goiás
• Times Brasil
• Revista Factual
• Valle Online
• Aparecida Notícias
• O Popular
• Clic RBS
• Jornal do Comércio

Article published: February 2026
Last updated: February 12, 2026