Shopee Brazil Weekly Keywords Report — December 25, 2025
(Data Source: Shopee Seller Hub)
🧭 Introduction
As Brazil enters the year-end holiday period, search behavior on Shopee Brazil shows a strong concentration on home decoration, household essentials, and giftable lifestyle products.
This weekly report highlights the most searched keywords on Shopee Brazil for the week of December 25, 2025.
All keywords listed below are not ranked in any particular order.
🔥 Top Trending Keywords on Shopee Brazil
(Ranking not in order of priority)
| Keyword (PT-BR) | English Translation |
|---|---|
| espelho | mirror |
| decoração de quarto | bedroom decoration |
| bebê reborn | simulated doll |
| papel de parede | wallpaper |
| copo Stanley | Stanley cup |
| cozinha | kitchenware |
| luminária | light fixture |
| escorredor de louça | dish rack |
| sapateira | shoe rack |
| garrafa térmica | thermos bottle |
🖼️ Keyword Product Screenshot Showcase
(Image placeholders — leave blank lines for product screenshots)
- espelho (mirror)
- decoração de quarto (bedroom decoration)
- bebê reborn (simulated doll)
- papel de parede (wallpaper)
- copo Stanley (Stanley cup)
- cozinha (kitchenware)
- luminária (light fixture)
- escorredor de louça (dish rack)
- sapateira (shoe rack)
- garrafa térmica (thermos bottle)
💡 Market Insights & Seller Observations
1. Home Decoration Remains a Core Demand Driver
Keywords such as bedroom decoration, wallpaper, mirror, and light fixture highlight continued consumer interest in improving living spaces during the holiday season.
Seller insights:
- Emphasize room transformation scenarios (before/after visuals).
- Focus on easy installation and space-saving features.
2. Household Organization & Kitchen Products Stay Strong
Searches for kitchenware, dish rack, and shoe rack reflect practical consumption patterns, especially as consumers reorganize homes during the year-end period.
Optimization direction:
- Highlight durability, material quality, and capacity.
- Clear dimension visuals help reduce purchase hesitation.
3. Giftable Lifestyle Items Gain Seasonal Momentum
Products like Stanley cups, thermos bottles, and simulated dolls (bebê reborn) show strong gifting potential, suitable for both personal and family-oriented purchases.
Seller takeaway:
- Position these items as ready-to-gift.
- Use keywords such as “present”, “gift idea”, or “holiday gift” in listings.
🧾 Conclusion
Shopee Brazil’s keyword trends for the week of December 25, 2025 clearly reflect a balance between home-focused consumption and holiday gifting behavior.
Sellers who align their product listings with:
- 🏠 Home improvement and organization
- 🎁 Gift-oriented positioning
- 📸 Strong lifestyle visuals
will be better positioned to capture conversions during Brazil’s year-end shopping peak.