Shopee Brazil Weekly Report: ICMS Tax Hike, March Campaigns & Top Keywords
Key Platform Policy & Logistics Update
ICMS Tax Rate Adjustment
Effective Date: April 1, 2025 (Local Brazil Time)
A significant tax update is on the horizon. Following a resolution by the Brazilian State Finance Secretaries Committee (Comsefaz), the Goods and Services Circulation Tax (ICMS) rate will increase from 17% to 20% in several approved states.
What This Means for Sellers:
- Automatic Implementation: Shopee has completed the necessary system upgrades. Starting March 25, 2025, the platform will automatically calculate and apply the correct ICMS rate based on the buyer's delivery address at checkout.
- No Manual Repricing Required: You do not need to adjust your item prices manually. The tax will be added separately for the buyer.
- Marketing Tool Adjustment: It is advisable to review and potentially adjust your store's marketing tools—such as coupons, add-on deals, and bundle promotions—to account for the final price change for consumers.
Pro Tip for Shopee Sellers: Monitor your Seller Center notifications closely. Shopee will provide further updates if there are any additional policy changes.
March 2025 Campaign Calendar
March is packed with promotional opportunities to boost your visibility and sales. Mark your calendars for these key campaign days.
| Date | Campaign | Focus |
|---|---|---|
| Mar 1 | FSV Release | Free Shipping Voucher Distribution |
| Mar 4-5, 7-8 | High ABS Days | High Average Basket Size Sellers |
| Mar 6 | Mini Spike | Small Promotion Day |
| Mar 7-8, 21-22, 28-29 | Male Day | Men's Festival Promotions |
| Mar 8 | Full Day | Site-Wide Mega Sale |
| Mar 15 | Spike Day | Major Promotion Day |
| Mar 16 | Mall Branding + Thank You Sale | Brand & Gratitude Sale |
| Mar 18 | Lives Marathon | Live Streaming Marathon |
| Mar 21 | Full Day | Site-Wide Mega Sale |
| Mar 23 | Brand Spike | Brand-Focused Mega Sale |
| Mar 26 | Kick-off 4.4 | Pre-sale for 4.4 Campaign |
| Mar 27 | Spike Shopee Videos | Video Content Promotion |
| Mar 30 | Mall Branding | Brand Promotion |
Trending Keywords & Product Insights
Understanding what Brazilian shoppers are searching for is the first step to optimizing your listings. Here are the top and fastest-rising search terms for the week.
Top Trending Search Terms
- carpet (tapete, tapete sala)
- helmet (capacete)
- thermos bottle (garrafa termica)
- mirror (espelho)
- light fixture (luminaria)
- water bottle (garrafa de agua)
- dish rack (escorredor de louca)
- simulated doll (reborn) (bebe reborn)
- handbag (bolsa)
- kitchenware (cozinha)
- Stanley cup (copo stanley)
- sandals (papete)
- organizer box (caixa organizadora)
- cookware set (jogo de panelas)
- bedroom decoration (decoracao de quarto)
Fastest-Rising Keywords (Week-over-Week Growth)
- TV (tv)
- kitchenware (cozinha)
- pants/jeans (calca)
- São Paulo shirt (camisa sao paulo) [Football Club Merchandise]
- fan (ventilador)
- bathroom rack (suporte para banheiro)
- short top (cropped)
- midi dress (vestido midi)
- water bottle (garrafa de agua)
- bedroom decoration (decoracao de quarto)
- long dress (vestido longo)
- light fixture (luminaria)
- party dress (vestido de festa)
- women's suit (conjunto feminino)
Top-Selling Products Analysis
Cross-Border Best Sellers (Price Range in BRL)
- Power Bank: R$22.88
- Gaming Controller: R$235.00
- 6S/A6S Bluetooth Earbuds: R$23.99 - R$26.00
- Printer: R$58.79 - R$64.98
- Montessori Toys: R$22.02
Local Seller Best Sellers (Price Range in BRL)
- Massage Gun: R$29.99
- Hair Blow-Dry Brush: R$47.89
- Wallpaper: R$0.80 - R$2.88
- Body Fat Scale: R$34.99
- Projector: R$200.99
Flash Sale Highlights (Feb 16-22)
The recent Flash Sale events revealed strong demand in specific categories. Cross-border sellers excelled with electronics and niche toys, while local sellers capitalized on home improvement and personal care gadgets.
Actionable Insight for Shopee Sellers: Align your inventory and marketing efforts with these trending keywords and product categories. Consider participating in the relevant themed campaigns (e.g., Male Day for electronics/apparel, Brand Spike for branded goods) to maximize traffic and conversion during March's busy promotional calendar.