Shopee keywords Tool: How to Optimize Product Title to increase the CTR

How Keywords Shape Both Exposure and Click-Through Rate on Shopee

When it comes to getting traffic on Shopee, most sellers think keywords only affect exposure — helping your product appear in more search results. And that’s true, at least at first.
Shopee’s search algorithm relies heavily on keyword matching: if your title and description include the right keywords, your product becomes “visible” to the system and earns impressions.

But here’s what many sellers overlook — keywords don’t just decide whether you’re seen, they also decide whether you’re clicked.
Once your product appears in search results, the next battle is about relevance. If your title uses the exact phrases buyers are typing — and presents them in a clear, appealing way — they’re far more likely to click. The right keywords bridge the gap between exposure and actual engagement.

For example, a title like “Eyebrow Pencil Makeup” might get impressions, but “Waterproof Eyebrow Pencil for Natural Brows” speaks directly to what buyers want. Same product, same exposure — completely different click-through rate.

With shopee keywords tools like Shopdora, you can identify high-performing keywords that balance search volume, competition, and click potential — so your listings not only show up, but also stand out.

How to Use Shopdora Keywords Tool to Find the Right Keywords

Now that you understand how keywords influence both exposure and click-through rate, let’s go through how to actually find the right ones using Shopdora Keywords Tool.
This feature lets you explore real Shopee search data — so instead of guessing what buyers might type, you can see exactly what they’re searching for, how often, and how competitive each term is.

Here’s a quick step-by-step walkthrough 👇

1. Select Your Market and Category

At the top of the page, choose the marketplace you’re selling in — for example, Singapore, Malaysia, or Philippines — and then select your product category (like Pet Clothing & Accessories).
This ensures the keyword data you see is based on real buyer behavior in your target region.

2. Keywords Information

Then click Search .
Shopdora will instantly generate a list of related search terms, each with detailed performance data.

You’ll see columns such as:

• Search Volume – the total number of searches over the past 30 days.
• Average Daily Searches – how many people search for this term per day.
• Search Growth – whether the term is trending up or down.
• PPC Competition – how many advertisers are bidding on it, a good indicator of competitiveness.
• Products – how many listings currently target this keyword.
• DSR – Search Volume ( Demand )/ Search Results ( Supply ), used to assess the strength of demand
• Average Ratings & Rating Star – useful for checking market positioning.

3. Filter for High-Value Keywords

Once the results load, sort them by Search Volume or CTR-related indicators to spot which keywords are both popular and clickable.
You can filter out overly competitive terms and focus on:

• High search volume + moderate competition → perfect for your main title keywords.
• Medium search volume + low competition + showing an upward trend → great for long-tail or secondary keywords.

👉 Example :

• “Dog shoes” has 4051 searches — high exposure + moderate competition（DSR 0.12，PPC S$0.12）.

• “winter outfit” has relatively low volume but shows an upward trend.

This helps you decide which keyword to prioritize in your title.

4. Build Your Optimized Title

Use your best-performing keywords to craft a title that’s data-driven but still natural.
Structure it like this:

[Marketing Term] + [Product Attribute (Core Term)/Selling Point/Target Group] + [Trending Term]+[Traffic-Driving Term/Brand Term]

[Brand Name] + [Core Functionality] + [Product Type] + [Key Attributes] + [Emotional/Call to Action]

5. Track and Refine

The real power of Shopdora’s keyword tool is that it’s not just for discovery — it’s for continuous optimization.
Export your keyword data or save your top-performing terms, then revisit your listings every few weeks to see how CPR and impressions shift.
Adjust titles as trends evolve — keyword performance changes fast on Shopee.

By using Shopdora’s keyword analysis, you’re no longer guessing what works — you’re building titles based on real search data from your market.
That’s how you turn keywords into clicks, and clicks into conversions.