Shopee Malaysia Market Weekly Report: Key Trends & Seller Tools for March 2026

1. Important Platform Policy & Logistics Update

Commission Rate Adjustment for Cross-Border Direct Shipping Stores

To continue providing high-quality services and resources, Shopee Malaysia will adjust the commission rate for cross-border direct shipping stores.

• Effective Date: May 12, 2025 (Beijing Time).
• New Rate: The commission fee will be adjusted to 18.36% (inclusive of tax rate).
• Key Notes:
  • The new rate applies only to orders generated on or after the effective date (May 12, 2025).
  • This adjustment is specific to cross-border direct shipping stores. For changes to rates for third-party warehouse stores, please refer to the official "Shopee Malaysia 3PF Commission Rate Adjustment" notice.
  • For commission rates on other Shopee sites, sellers can review the "Cross-Border Direct Shipping Seller - Fee Standards" document.

For any questions, please contact your account manager or the Shopee customer service team.

2. Platform Trending Search Keywords

(Listed in no particular order)

The search trends are heavily influenced by the upcoming Hari Raya (Eid al-Fitr) celebrations. Shopee sellers should optimize listings around these high-demand categories.

• baju raya / 开斋节服装 (Hari Raya Apparel)
• baju raya 2026 (2026 Hari Raya Apparel)
• baju raya 2026 viral (2026 Viral Hari Raya Apparel)
• baju kurung moden (Modern Traditional Baju Kurung)
• baju raya perempuan (Women's Hari Raya Clothing)
• baju raya sedondon ibu dan anak (Mother-Child Matching Hari Raya Outfits)
• sampul raya 2026 (2026 Hari Raya Ang Pow Packets)
• blouse women (Women's Blouses/Tops)
• handbag (Handbags)
• heels for women (Women's Heels)
• sandal lelaki (Men's Sandals)
• selipar lelaki (Men's Slippers)
• selipar wanita (Women's Slippers)
• sofa / sofa ruang tamu (Sofa / Living Room Sofa)

3. Cross-Border Seller Flash Sale Hot-Selling Items

(Period: Feb 24, 2025 - Mar 3, 2026)

(Note: Specific product data and images from the original report are not provided in the text. This section typically showcases top-performing products in cross-border flash sales, including categories, prices (in RM), and sales volume.)

Actionable Insight: Cross-border Shopee sellers should analyze the categories that performed well during this period (likely fashion, home & living, electronics) and align their inventory and promotions accordingly for similar campaign windows.

4. Local Seller Flash Sale Hot-Selling Items

(Period: Feb 24, 2025 - Mar 3, 2026)

(Note: Specific product data and images from the original report are not provided. This section highlights best-selling products from local Malaysian sellers in flash deals.)

Actionable Insight: Local competition is strong in fast-moving consumer goods and daily essentials. Monitoring these trends helps all sellers understand local buyer preferences and price sensitivity.

5. Prohibited Items - Category B Clarification

Shopee sellers must strictly comply with prohibited items lists to avoid penalties. Category B items include, but are not limited to:

• Arrows (arrowheads)
• Strong magnets
• Pure batteries (e.g., power banks, external batteries, button cells, high-capacity batteries >8000mAh)
• Candles
• Gun-shaped ornaments
• Knife/Sword model ornaments
• Inflatable balls
• Paint & Pigments (flammable)
• Powder
• E-cigarettes & accessories (e-liquid, etc.)
• Alcohol-containing items (e.g., alcohol wipes)
• Sprays & Glue
• Medicated patches (e.g., mugwort patches, foot patches)
• Tooth powder
• Electric balance scooters
• Health supplements
• All food items (including pet food)
• Incense (mugwort, mosquito coils, sandalwood, etc.)
• Perfume, essential oils
• Lubricants, engine oil
• Desiccant & Spices
• Electronic products that may accidentally activate (emit light, heat, sound)
• All medicines/drugs
• Gambling tools (playing cards, dice, chips)
• Adult products
• Nail polish (including gel polish) & Nail polish remover
• Liquids (>200ml)
• Any products containing cannabis/marijuana components (CBD, THC, Hemp, Cannabis)

6. Shop Feature Guides to Boost Sales

Shopee Malaysia provides several powerful in-built tools to help Shopee sellers drive sales outside of major platform campaigns.

(1) Chat Broadcast

A marketing feature to send bulk messages to customized recipient groups.

• Benefits: Drive store/product traffic, reward buyers/fans with exclusive promotions, and interact with customers easily.
• Learn More: "What is Chat Broadcast?" & "View and Improve Chat Broadcast Performance."

(2) Shop Flash Sales / My Shop Shocking Sales

A Seller Centre feature to nominate your products for limited-time sale events within your own shop.

• Benefits: Increase product impressions and improve conversion rates by maximizing traffic from store visitors.
• Learn More: "Introduction to Shop Flash Sales."

(3) Bundle Deals

Create product bundles and offer discounts on them.

• Benefits: Attract more clicks, sell more items per transaction, and increase overall sales volume.
• Deal Types: Percentage discount, Fixed amount discount, Special bundle price.
• Learn More: "Bundle Deals Introduction," "How to Create Bundle Deals," and the Bundle Deal FAQ.

(4) Add-on Deals

Promote specific products and encourage buyers to add more items to their cart by showing "Add-on Deal" or "Free Gift" tags.

• Benefits: Attract more clicks, create a seamless shopping experience, increase items per order, and achieve higher overall product sales.
• Learn More: "Introduction to Add-on Deals."

Additional Resources for Product Selection:

• Sub-category Selection Strategy (updated periodically)
• All Other Product Selection Content
• Product Selection Guide Sharing Platform

Source: Shopee Seller Learning Center Official Report. Strictly No Reprint.