Shopee Malaysia Raya Report 2026: Top Search Trends & Seller Guide

Key Platform Policy & Logistics Update

A significant fee adjustment is now in effect for sellers using official services.

• Official Overseas Warehouse Commission Rate Adjustment: Effective January 1, 2026 (Beijing Time), the commission rate for stores using Shopee Malaysia's Official Overseas Warehouse has been standardized at 15.12% (inclusive of tax).
  • Important Notes:
    1. The new rate applies only to orders generated on or after the effective date (Jan 1, 2026, Beijing Time).
    2. Sellers who adjusted product prices between December 24, 2025, and January 6, 2026, will not be penalized for "false discounts" if the price change did not exceed the幅度 of this fee adjustment.

Platform Trending Search Terms

Consumer search behavior provides the clearest signal for inventory planning. This week's list is overwhelmingly focused on festive preparations. Integrating these keywords into your product listings and marketing can significantly boost visibility.

Analysis: The prominence of terms like sampul raya, baju raya, and kasut raya across categories confirms the peak shopping season is underway. Apparel, footwear, and traditional accessories are in high demand. The appearance of a specific beauty brand (glad2glow) also indicates opportunities in the cosmetics and personal care segment during the festive period.

Prohibited Items (Category B) Reminder

To ensure smooth operations and avoid listing violations, Shopee sellers must be vigilant about prohibited items. The following is a non-exhaustive list of Category B prohibited goods on Shopee Malaysia:

• Arrows & Arrowheads
• Strong Magnets
• Pure Batteries (e.g., power banks, external batteries >8000mAh, button cells)
• Candles
• Gun-shaped Ornaments
• Knife/Sword Models (Ornaments)
• Inflatable Balls
• Paint
• Powders
• E-cigarettes & Accessories (e-liquids, etc.)
• Alcohol-containing items (e.g., alcohol wipes, non-pure alcohol)
• Sprays
• Glue
• Medicated Patches (e.g., mugwort patches, foot patches)
• Tooth Powder
• Electric Balance Scooters
• Health Supplements
• Flammable Pigments, Bamboo Charcoal
• Food (including pet food)
• Incense (mugwort, mosquito coils, sandalwood, joss sticks, etc.)
• Perfume, Essential Oils
• Lubricants, Engine Oil
• Desiccants
• Spices
• Electrical products that may accidentally activate (emit light, heat, or sound) during transit
• All Medicines
• Gambling Tools (playing cards, dice, chips, etc.)
• Adult Products
• Nail Polish (including gel polish)
• Nail Polish Remover
• Liquids (>200ml)
• All products containing cannabis/marijuana components (including but not limited to CBD, THC, Hemp, Cannabis)

Shop Feature Guides to Boost Sales

Utilizing built-in shop features is essential for driving sales outside of major platform campaigns. Here’s a breakdown of powerful tools available to every Shopee seller:

(1) Chat Broadcast

This marketing feature allows you to send bulk broadcast messages to customized recipient groups (e.g., followers, past buyers) and track their engagement.

• Benefits: Drives traffic to your shop/products, rewards loyal customers with exclusive promotions, and facilitates easy customer interaction.

(2) Shop Flash Sales / My Shop Shocking Sales

This seller center feature lets you nominate your own products for limited-time sale events within your shop.

• Benefits: Increases product impressions and boosts conversion rates by creating urgency for your store visitors.

(3) Bundle Deals

Create product bundles and offer discounts on the package. You can set discounts by percentage, fixed amount, or special bundle price.

• Benefits: Attracts more clicks, increases the number of items sold per transaction, and drives overall sales volume.

(4) Add-on Deals

Encourage buyers to purchase more by offering add-on items or free gifts with a primary product. Products with an "Add-on Deal" or "Free Gift" tag are more attractive to browsing customers.

• Benefits: Generates more product clicks, creates an easy shopping experience, increases items per order, and lifts overall product sales.

Stay tuned for our next update. For detailed guides on the shop features mentioned, visit the Shopee Seller Education Hub directly from your Seller Center.