Shopee Malaysia Weekly Keywords Report — December 25, 2025
(All data sourced from Shopee Seller Hub.)
🧭 Introduction
This week’s Shopee Malaysia Weekly Keywords Report highlights the most-searched product keywords during the Christmas week period.
As expected, consumer interest strongly reflects gift-oriented shopping behavior, alongside consistent demand for fashion items, school supplies, and home storage products.
All keywords listed below are not ranked in any specific order.
🔍 Top Trending Keywords on Shopee Malaysia
(Ranking not in order of priority)
| Keyword | English Translation |
|---|---|
| keychain | keychain |
| handbag women | women's handbag |
| christmas gift | Christmas gift |
| blouse | blouse |
| pencil case | pencil case |
| lovito | Lovito |
| skintific | Skintific |
| beg sekolah | school bag |
| lego | LEGO |
| almari baju | wardrobe |
🖼️ Keyword Product Screenshot Showcase
- keychain (keychain)
- handbag women (women’s handbag)
- christmas gift (Christmas gift)
- blouse (blouse)
- pencil case (pencil case)
- lovito (Lovito)
- skintific (Skintific)
- beg sekolah (school bag)
- lego (LEGO)
- almari baju (wardrobe)
💡 Seller Insights & Market Observations
1. Christmas Gift Demand Drives Multi-Category Growth
The keyword “christmas gift” reflects strong last-minute gift purchasing behavior across Shopee Malaysia, benefiting accessories, toys, beauty, and lifestyle products.
Seller recommendations:
- Use festive visuals and gift-ready packaging.
- Highlight “ready-to-gift” or “no-wrap-needed” selling points.
2. Fashion & Accessories Remain Stable Performers
Searches for women’s handbags and blouses indicate consistent fashion demand even during holiday seasons.
Tips for sellers:
- Focus on versatile designs suitable for daily and festive wear.
- Emphasize material quality and size details.
3. Beauty & Brand Keywords Show Strong Recall
Brand-specific searches such as Lovito and Skintific suggest consumers are actively seeking trusted and recognizable brands.
Strategy suggestions:
- Optimize product titles with brand + key benefit keywords.
- Highlight authenticity guarantees and best-selling SKUs.
4. School & Daily Essentials Maintain Momentum
Keywords like school bag and pencil case continue to trend, driven by parents preparing for the upcoming school term.
Seller focus:
- Stress durability, capacity, and ergonomic design.
- Provide real-life usage images (books, stationery inside).
5. Toys & Home Storage Stay Relevant
LEGO remains a popular gift choice, while wardrobe (almari baju) reflects steady demand for home organization products.
Operational insights:
- For toys: indicate age suitability clearly.
- For storage products: show installation and space-saving benefits.
🧾 Conclusion
This week’s Shopee Malaysia keyword trends highlight a strong combination of:
- 🎁 Holiday gift-driven searches
- 👗 Fashion and accessories
- 🎒 School-related essentials
- 🧴 Beauty brand demand
- 🏠 Home organization products
For Shopee sellers, aligning listings with gift intent, brand trust, and practical everyday usage will be key to capturing year-end traffic and conversion opportunities.