Shopee Seller Daily 2025/10/07 Shopee Vietnam: Anime Wall Sticker Sales Exceed 100K Monthly

1. Shopee Vietnam: Anime Wall Sticker Sales Exceed 100K Monthly
Shopdora Data Insight: A black-and-white anime-inspired wall sticker is setting home decoration trends on Shopee Vietnam. With its minimalist design and easy application, the product ranks first in the Home & Living - Decoration category, achieving monthly sales of over 100,000 units. Sold by local store Archi Shop, which offers 6 variants suitable for room and study corner decoration, it maintains a 4.9 rating with 10,000+ reviews—reflecting strong market acceptance and sustained demand since its 2022 listing.

2. Shopee Partners with Indonesian OTT Platform for Shoppable Content
Shopee has collaborated with Indonesian OTT platform Vidio to launch "Vidio Shopping," merging entertainment with e-commerce. Viewers can now purchase products featured in shows without leaving the app, supported by a picture-in-picture function enabling simultaneous watching and shopping.
During the beta phase, the feature drove significant growth: daily product sales increased 41% in September compared to the previous month, rising to 47% during Payday events. Soap operas and K-dramas generated 1.5x higher fashion and beauty transactions than other content, while sports programs like the English Premier League also stimulated shopping interest.

3. Vietnam E-commerce Growth Hits 25-27% in First 8 Months
Vietnam's Ministry of Industry and Trade has raised its 2025 e-commerce growth target from the initial 20%-22% to 25.5%, following an actual growth rate of 25%-27% in the first eight months—exceeding expectations by 3-7 percentage points. Specifically, Q3 is projected to average 27.67% growth, with July revised up from 21% to 25%, while August and September maintained strong 28% growth. Q4 is forecast to achieve an average growth rate of 33.67%.