Shopee Seller Daily 2025/11/4 Shopee Malaysia: Sumikko Training Pants Sell 36K+ Units Monthly

1. Shopee Malaysia: Sumikko Training Pants Sell 36K Units Monthly
Shopdora Data Insight: Sumikko training pants, featuring leak-proof designs and multiple sizes, rank first in the Baby Care - Diapers category with monthly sales of 35,819 units, daily sales of 646 units, and a 79.09% monthly growth rate. Sold by local seller BE_LOVE.my, the Sumikko brand offers 11 variants and has maintained stable reputation since its listing 11 months ago, effectively meeting infant daily needs with growing market traction.

2. Shopee Philippines Updates Live Streaming Guidelines
Shopee Philippines Local Stores have issued a notice to maintain high-quality live content and enhance shopping experiences. The platform is updating its live streaming guidelines, requiring all hosts to comply with content standards. Violations will be penalized under the penalty points system, with accumulated points potentially leading to temporary or permanent suspension of Shopee Live access. Sellers must have at least 1 active product and a healthy account status to obtain live streaming privileges. Affiliate users need verified ShopeePay accounts, while PC streaming requires at least 10,000 followers and existing active mobile streaming permissions.

3. Vietnam E-commerce Sales Grow 34.4% in First Three Quarters
According to Metric data, total sales across Vietnam's four major e-commerce platforms reached 3,059 trillion VND (approx. $11.62 billion) in the first three quarters of 2025, a 34.4% year-on-year increase. Shopee leads with 56% market share, while TikTok Shop rose to 41%, narrowing the gap. Shopee's growth slowed to 4%, while TikTok Shop surged 69%. Q4 sales are projected to hit 1,050 trillion VND (approx. $4 billion), growing 15%, with platforms increasing investments in live streaming and logistics to drive peak season growth.

4. Indonesia Cracks Down on Smuggled Goods from China, Vietnam, India, and Malaysia
The Indonesian Textile Association (API) Executive Director highlighted that unbranded textiles have flooded the domestic market since the COVID-19 pandemic, primarily originating from China, Vietnam, India, and Malaysia. These products, initially intended for export but diverted domestically due to trade barriers, enter Indonesia through wholesale and illegal channels. As the world's largest textile producers, China and Vietnam accumulated excess inventory after facing U.S. trade restrictions, redirecting goods to less regulated markets. API noted these products often transit through ports like Kuala Lumpur and Singapore to evade customs oversight.