Shopee Seller Daily 2025/9/15 Shopee Malaysia: Tyeso Insulated Bottle Sells 50K+ Units Monthly

1. Shopee Malaysia: Tyeso Insulated Bottle Sells 50K Units Monthly
Shopdora Data Insight：Tyeso insulated bottles, featuring a practical combination of 304 stainless steel and a free storage bag, are experiencing strong growth in the Home & Living - Water Bottles category. Monthly sales have surged to 50,000 units, representing a remarkable 5997% growth rate. Six variants cater to diverse usage scenarios. The local store Good Buy Good Bye accurately captured consumer demand for high-value thermal containers, with this 26-month-old product suddenly gaining massive traction—demonstrating the enduring potential of classic products with minor innovations.

2. Shopee Taiwan Adjusts Order Non-Fulfillment Rate Thresholds
Shopee Taiwan recently announced a two-phase adjustment to the Order Non-Fulfillment Rate (NFR) threshold to enhance buyer experience and platform competitiveness. Phase 1, effective October 6, 2025, requires sellers to maintain an NFR below 8% for orders placed between September 29 and October 5, 2025. Phase 2, effective January 5, 2026, requires sellers to further reduce their NFR to below 5% for orders placed between December 29, 2025, and January 4, 2026.

3. Shopee Updates Seller Performance Standards from October
Effective October 1, 2025, Shopee will implement significant adjustments to the performance standards for Preferred and Mall Sellers, aiming to improve logistics efficiency and buyer experience. Key changes include reducing the Fast Fulfillment Rate (FFR) requirement from 90% to 60% to alleviate peak-season pressure. The shipping timeline is clarified: orders paid before 12:00 PM must be shipped by 23:59 the same day; orders paid after 12:00 PM must be shipped by 23:59 the next day. Saturdays are now included as fulfillment days. The required number of unique buyers and net orders for Preferred Sellers will be increased from 35 and 75 to 100, respectively—a requirement that does not apply to Mall Sellers. The platform will extend logistics collection times to 2:00–3:00 PM, and drop-off points will operate until 8:00 PM. Sellers failing to meet standards will be periodically removed from the program and must requalify through review to rejoin.

4.Shopee Philippines Tightens Control on Short Video Content
Shopee Philippines has recently introduced new regulations for short video content targeting cross-border stores, requiring all creators and sellers to strictly comply with platform content standards. The new rules explicitly prohibit videos containing false advertising, low-quality content, infringing products, and non-compliant marketing practices. A penalty point system has been implemented: violations may result in up to 15 points deducted per offense. Accumulating 5 points will lead to a 7-day suspension of short video功能, 10 points to a 30-day suspension, and reaching 15 points will result in a permanent ban on short video functionality.