Shopee Thailand Market Weekly Report: Key Campaigns & Trending Keywords for Sellers
Official Report from the Shopee Seller Learning Center | Week of February 9, 2026
Upcoming Campaign Calendar (Feb 1 - Feb 28)
Plan your inventory and marketing strategies around these key platform events. For any Shopee seller, aligning with these campaigns is crucial for maximizing visibility and sales.
Highlights for February 1-15:
- Feb 1-2: 2.2 Mega Sale Spike events kick off, including Shopee Mall promotions and price drops.
- Feb 4: Video Day - optimize your product listings with engaging video content.
- Feb 8-14: Seasonal Brand Promotion for Valentine's Day. Capitalize on gift-related searches.
- Feb 12-14: Mid-Month Sale - a key promotional period driving high traffic.
- Continuous: Major brand collaborations under HP1/HP2 slots (e.g., Ray-Ban, Loreal, Dyson, Unilever).
Highlights for February 16-28:
- Feb 16-25: Continued Seasonal Fashion campaigns for Chinese New Year.
- Feb 23-27: "2.25 Payday" Sale series - target consumers with fresh disposable income.
- Feb 26: E-Voucher Day - a prime day for voucher-redemption campaigns.
- Key Themes: SVIP Day, SPF (Sunscreen) Day, and K-Pop targeted launches.
Top 10 Trending Keywords (Jan 28 - Feb 3)
The most-searched terms on Shopee Thailand reveal clear consumer intent. Integrating these keywords into your product titles and descriptions is a fundamental strategy for any successful Shopee seller.
| Rank | Keyword (Thai) | English Translation | Category Insight |
|---|---|---|---|
| 1 | รองเท้าแตะผู้หญิง | Women's Sandals | Footwear dominates, with women's fashion leading. |
| 2 | เสื้อ | Shirt | Basic apparel remains in constant high demand. |
| 3 | ของขวัญวาเลนไทน์ | Valentine's Day Gift | Seasonal opportunity; gift-worthy items are trending. |
| 4 | รองเท้า | Shoes | General footwear category shows broad market interest. |
| 5 | เก้าอี้แคมป์ปิ้ง | Camping Chair | Outdoor & Lifestyle products are gaining traction. |
| 6 | เสื้อผ้าผู้หญิง | Women's Clothing | Confirms strong focus on women's fashion segment. |
| 7 | รองเท้าแตะผู้ชาย | Men's Sandals | Men's footwear is also a significant search category. |
| 8 | รองเท้าผ้าใบ | Canvas Shoes | Specific shoe style trend within the broader category. |
| 9 | กระเป๋าสะพายข้าง | Shoulder Bag | Accessories market shows strength. |
| 10 | กระเป๋าสะพายข้างผู้หญิง | Women's Shoulder Bag | Further specifies high intent within the accessories niche. |
Seller Takeaway: The data underscores a strong trend towards seasonal gifting (Valentine's Day) and year-round essentials in Fashion & Footwear. The appearance of "Camping Chair" indicates growing opportunities in the outdoor and home lifestyle sectors.
Cross-Border Hot-Selling Categories (CFS)
The report highlights several categories with high sales potential for cross-border Shopee sellers:
- Electronics
- Fashion
- Home & Living
- Fast-Moving Consumer Goods (FMCG)
(Note: Specific best-selling products within these categories were not detailed in the provided raw data.)
Pro Tip for Sellers: Use this weekly data as a pulse check. Align your inventory planning with the campaign calendar and optimize your listings' SEO by incorporating the trending keywords. Staying agile and data-informed is key to capturing demand on Shopee Thailand.
Stay tuned for next week's update to keep your strategy sharp!