Shopee Thailand Weekly Hot Keywords Report — January 14, 2026

(Data Source: Shopee Seller Hub)

🧭 Introduction

As Thailand enters the first month of 2026, search trends on Shopee Thailand reflect a mix of seasonal fashion demand, outdoor lifestyle interest, and early-year gifting and planning behavior.

This weekly report highlights the most searched keywords on Shopee Thailand for the week of January 14, 2026.
All keywords listed below are not ranked in any particular order.

🔥 Top Trending Keywords on Shopee Thailand

(Ranking not in order of priority)

🖼️ Keyword Product Screenshot Showcase

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1. รองเท้าผู้หญิง (Women's sandals)

2. เก้าอี้แคมป์ปิ้ง (Camping chair)

3. เสื้อ (Shirt)

4. ของขวัญปีใหม่ให้เพื่อนร่วมงาน (New Year's gifts for colleagues)

5. รองเท้า (Shoe)

6. เสื้อผ้าผู้หญิง (Women's clothing)

7. กระเป๋าสะพายข้าง (Shoulder bag)

8. รองเท้าผู้ชาย (Men's sandals)

9. ปฏิทินตั้งโต๊ะ 2026 (Desk calendar 2026)

10. รองเท้าแตะ (Sandals)

💡 Market Insights & Seller Observations

1. Footwear Demand Remains Broad and Consistent

Multiple keywords related to sandals and shoes (women’s sandals, men’s sandals, sandals, shoes) indicate steady, cross-gender demand in Thailand’s warm climate.

Seller takeaways:

• Focus on comfort, anti-slip soles, and breathable materials.
• Offering multiple size and color options can improve conversion.
• Lifestyle images showing daily use are especially effective.

2. Outdoor & Leisure Products Continue to Attract Attention

The presence of camping chair highlights sustained interest in outdoor and leisure activities, even outside peak travel seasons.

Optimization direction:

• Emphasize portability, weight capacity, and ease of folding.
• Visuals showing outdoor scenarios help boost engagement.

3. Women’s Apparel & Accessories Drive Fashion Searches

Keywords such as women’s clothing and shoulder bag reflect ongoing demand for everyday fashion items.

Seller strategy:

• Clear styling guidance and outfit pairing improve click-through rates.
• Accurate sizing charts reduce return risk.

4. Early-Year Planning & Gifting Behavior Is Emerging

Searches for New Year’s gifts for colleagues and desk calendar 2026 suggest continued demand for practical and symbolic items during the early weeks of the year.

Seller note:

• Position products as practical, professional, or office-friendly.
• Highlight readiness for immediate use in 2026.

🧾 Conclusion

Shopee Thailand’s keyword trends for the week of January 14, 2026 reveal a balanced mix of fashion essentials, outdoor lifestyle products, and early-year planning items.

Sellers who align their listings with:

• Seasonal usage scenarios
• Clear product differentiation
• Search-intent-focused keywords

will be well-positioned to capture stable traffic and conversions in Thailand’s early 2026 market.