Shopee Thailand Weekly Keywords Report — December 11, 2025

(All data sourced from Shopee seller center.)

🧭 Introduction

Welcome to this week’s Shopee Thailand Weekly Keywords Report, summarizing the top 10 most-searched items from November 26 to December 2, 2025.
The search trends continue to highlight strong seasonal demand for winter apparel, along with a balanced interest in footwear, outdoor products, and essential home appliances.

All rankings below are not listed in order of priority.

🔍 Top Trending Keywords on Shopee Thailand

(Ranking not in order of priority)

🖼️ Keyword Product Screenshot Showcase

Note: The quantity of “Total products analyzed” is limited to the items on the first page. If needed, you can download the Shopdora plugin to navigate through pages and view market data.

1. เสื้อกันหนาว (coat)

2. เสื้อกันหนาวผู้ชาย (men’s sweaters)

3. เสื้อแขนยาว (long-sleeved shirt)

4. เสื้อกันหนาว ผู้หญิง (women’s sweaters)

5. รองเท้าแตะผู้หญิง (women’s sandals)

6. ถุงเท้า (socks)

7. เก้าอี้แคมป์ปิ้ง (camping chair)

8. เสื้อ (shirt)

9. รองเท้า (shoes)

10. เครื่องทำน้ำอุ่น (water heaters)

💡 Seller Insights & Strategy

1. Winter Apparel Continues to Dominate

With key searches such as coat, men’s sweaters, women’s sweaters, and long-sleeved shirts, Thai consumers are clearly preparing for the cooler December climate.

Suggestions for sellers:

• Highlight thermal insulation, fleece materials, and oversized fits.
• Provide clear sizing charts and close-up fabric photography.
• Bundle winter clothing sets (sweater + scarf + socks).

2. Footwear & Basic Clothing Sustain Stable Traffic

Keywords like women’s sandals, shoes, and shirt reflect consistent demand for everyday apparel and footwear.

Seller recommendations:

• Offer soft-sole or anti-slip footwear for comfort.
• Display outfit-matching ideas in photos.
• Provide multiple color and size variations.

3. Outdoor & Travel Equipment Increasingly Popular

The keyword camping chair appears yet again, signaling Thailand’s trend toward outdoor recreation during the cool season.

Sellers can:

• Promote foldable lightweight chairs.
• Add photos showing real camping scenarios.
• Bundle with portable lights or mats.

4. Home Appliances Gain Seasonal Attention

The search interest in water heaters rises as temperatures drop, especially in northern and high-altitude parts of Thailand.

Tips for sellers:

• Highlight safety features (overheat protection, automatic shutoff).
• Provide installation guides or video demonstrations.
• Compare wattage and capacity between models.

🧾 Conclusion

This week’s keyword performance highlights strong interest in:

• Winter apparel & sweaters
• Everyday fashion & footwear
• Outdoor travel items
• Seasonally essential home appliances

As Thailand moves deeper into the cool-weather season, Shopee sellers should prioritize seasonal inventory, emphasize warm clothing materials, and provide lifestyle-rich images to increase conversions.