Shopee Thailand Weekly Keywords Report — December 18, 2025
(All data sourced from Shopee seller center.)
🧭 Introduction
Welcome to this week’s Shopee Thailand Weekly Keywords Report, highlighting the most-searched product keywords during the year-end shopping period.
This week’s search behavior reflects strong interest in New Year gifting, seasonal apparel, footwear, and practical lifestyle items, as Thai consumers prepare for celebrations, travel, and holiday exchanges.
All keyword rankings listed below are not in order of priority.
🔍 Top Trending Keywords on Shopee Thailand
(Ranking not in order of priority)
| Keyword (Thai) | English Translation |
|---|---|
| ของขวัญปีใหม่ให้เพื่อนร่วมงาน | New Year’s gifts for colleagues |
| รองเท้าแตะผู้หญิง | women’s sandals |
| ของขวัญปีใหม่ | New Year’s gift |
| เสื้อ | shirt |
| เก้าอี้แคมป์ปิ้ง | camping chair |
| เสื้อกันหนาว | coat |
| รองเท้า | shoe |
| กระเป๋าสะพายข้าง | shoulder bag |
| zootopia | Zootopia |
| รองเท้าแตะผู้ชาย | men’s sandals |
🖼️ Keyword Product Screenshot Showcase
- ของขวัญปีใหม่ให้เพื่อนร่วมงาน (New Year’s gifts for colleagues)
- รองเท้าแตะผู้หญิง (women’s sandals)
- ของขวัญปีใหม่ (New Year’s gift)
- เสื้อ (shirt)
- เก้าอี้แคมป์ปิ้ง (camping chair)
- เสื้อกันหนาว (coat)
- รองเท้า (shoe)
- กระเป๋าสะพายข้าง (shoulder bag)
- zootopia (Zootopia)
- รองเท้าแตะผู้ชาย (men’s sandals)
💡 Seller Insights & Strategy
1. New Year Gifting Keywords Lead Searches
Keywords such as New Year’s gifts and New Year’s gifts for colleagues clearly indicate strong gifting demand ahead of the holiday season.
Seller focus:
- Offer gift-ready packaging.
- Highlight affordability and universal appeal (mugs, accessories, small décor).
- Use keywords like gift set and office-friendly in listings.
2. Seasonal Apparel & Footwear Remain Popular
Coats, shirts, women’s sandals, and men’s sandals continue to attract strong traffic, reflecting both seasonal wear needs and everyday fashion purchases.
Suggestions:
- Emphasize comfort, material quality, and easy styling.
- Provide size charts and real-wear photos.
3. Outdoor & Lifestyle Products Maintain Momentum
The presence of camping chair shows continued interest in outdoor activities, travel, and leisure gatherings during Thailand’s cool season.
Seller opportunities:
- Promote foldable and lightweight designs.
- Bundle with picnic or outdoor accessories.
4. Bags & Accessories See Steady Demand
Shoulder bags remain a popular choice for daily use and gifting.
Tips:
- Highlight capacity, compartments, and material durability.
- Offer neutral colors suitable for gifting.
5. IP-Based Products Attract Attention
The keyword Zootopia suggests strong interest in licensed or character-themed merchandise.
Seller actions:
- Clearly display character designs and use cases.
- Position items as collectible or giftable products.
🧾 Conclusion
This week’s Shopee Thailand keyword trends highlight strong demand in:
- New Year gifting products
- Seasonal clothing and footwear
- Outdoor lifestyle items
- Daily-use bags and accessories
- Character and IP-based merchandise
For Shopee sellers, aligning listings with gifting scenarios, seasonal relevance, and clear visual presentation will be key to capturing year-end consumer demand.