Shopee Thailand Weekly Keywords Report — December 25, 2025
(Data Source: Shopee Seller Hub)
🧭 Introduction
As Thailand approaches the year-end holiday season, search behavior on Shopee Thailand shows a clear shift toward New Year gifting, alongside steady demand for apparel, footwear, and everyday lifestyle products.
This report summarizes the most searched keywords on Shopee Thailand for the week of December 25, 2025.
All keywords listed below are not ranked in any particular order.
🔥 Top Trending Keywords on Shopee Thailand
(Ranking not in order of priority)
| Keyword (TH) | English Translation |
|---|---|
| ของขวัญปีใหม่ | New Year’s gift |
| ของขวัญปีใหม่ให้เพื่อนร่วมงาน | New Year’s gifts for colleagues |
| เก้าอี้แคมป์ปิ้ง | Camping chair |
| รองเท้าแตะผู้หญิง | Women’s sandals |
| เสื้อ | Shirt |
| รองเท้า | Shoe |
| เสื้อกันหนาว | Coat |
| เสื้อผ้าผู้หญิง | Women’s clothing |
| กระเป๋าสะพายข้าง | Shoulder bag |
| ของขวัญ | Gift |
🖼️ Keyword Product Screenshot Showcase
- ของขวัญปีใหม่ (New Year’s gift)
- ของขวัญปีใหม่ให้เพื่อนร่วมงาน (New Year’s gifts for colleagues)
- เก้าอี้แคมป์ปิ้ง (Camping chair)
- รองเท้าแตะผู้หญิง (Women’s sandals)
- เสื้อ (Shirt)
- รองเท้า (Shoe)
- เสื้อกันหนาว (Coat)
- เสื้อผ้าผู้หญิง (Women’s clothing)
- กระเป๋าสะพายข้าง (Shoulder bag)
- ของขวัญ (Gift)
💡 Market Insights & Seller Observations
1. New Year Gift Searches Surge Significantly
Keywords related to New Year gifting appear multiple times this week, especially searches aimed at colleagues and general gift ideas, indicating strong last-minute and bulk gift demand.
Seller takeaways:
- Emphasize “New Year gift”, “office gift”, or “ready-to-gift” in product titles.
- Bundle products or offer simple gift packaging options.
2. Fashion & Footwear Maintain Strong Baseline Demand
Keywords such as women’s clothing, shirts, shoes, and women’s sandals remain consistently searched, reflecting stable apparel demand even during festive periods.
Optimization tips:
- Highlight comfort, material, and daily wear scenarios.
- Seasonal visuals (cool-weather outfits) perform especially well.
3. Lifestyle & Outdoor Products Show Seasonal Interest
The presence of camping chair suggests ongoing interest in leisure and outdoor-related products, especially for long holidays and travel periods.
Seller suggestions:
- Showcase portability, folding design, and real usage scenarios.
- Use lifestyle images rather than studio-only photos.
4. Bags Continue to Perform as Practical Gift Items
Shoulder bags remain a popular crossover category—functional, giftable, and suitable for multiple age groups.
Listing focus:
- Size comparison images
- Clear strap length and capacity descriptions
🧾 Conclusion
This week’s Shopee Thailand keyword trends clearly reflect year-end consumption behavior, driven by:
- 🎁 New Year gift preparation
- 👕 Seasonal apparel demand
- 👟 Everyday footwear searches
- 🏕️ Leisure and lifestyle products
For sellers, aligning product listings with gift intent, holiday use cases, and practical daily needs will be key to capturing conversion opportunities during the final week of the year.