Shopee Thailand Weekly Keywords Report — January 21, 2026

Data Source: Shopee Seller Hub

🧭 Overview

In mid-January 2026, Shopee Thailand’s search behavior is dominated by everyday fashion essentials, seasonal apparel, and practical lifestyle products. The keyword mix reflects stable demand for clothing and footwear across genders, alongside steady interest in casual outdoor and daily-use items.

⚠️ Keywords below are not ranked and are listed without priority order.

🔥 Trending Keywords on Shopee Thailand

🖼️ Keyword Product Screenshot Showcase

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1. เสื้อกันหนาว (Coat)

2. รองเท้าผู้หญิง (Women’s sandals)

3. เสื้อ (Shirt)

4. เก้าอี้แคมป์ปิ้ง (Camping chair)

5. รองเท้า (Shoe)

6. ถุงเท้า (Sock)

7. เสื้อผ้าผู้หญิง (Women’s clothing)

8. รองเท้าผ้าใบ (Canvas shoes)

9. กระเป๋าสะพายข้าง (Shoulder bag)

10. รองเท้าผู้ชาย (Men’s sandals)

💡 Market Insights & Seller Observations

1. Apparel Basics Continue to Drive Consistent Traffic

Keywords such as shirt, coat, socks, and shoes indicate ongoing demand for basic, everyday clothing items rather than short-term trend pieces.

Seller implications:

• Simple, versatile designs convert better than highly stylized ones.
• Clear size charts and fabric descriptions reduce hesitation.
• Neutral colors perform well across age groups.

2. Women’s Fashion Remains a Core Demand Segment

With women’s sandals and women’s clothing appearing prominently, female shoppers continue to represent a strong and stable purchasing group.

Optimization tips:

• Lifestyle images outperform studio-only photos.
• Emphasize comfort, breathability, and daily usability.
• Seasonal keywords paired with women’s apparel can boost visibility.

3. Casual Footwear Shows Broad Appeal

The presence of canvas shoes, men’s sandals, and general shoes suggests demand across both genders and multiple use cases—from casual wear to daily commuting.

Seller insight:

• Highlight anti-slip soles and durability.
• Affordable price points attract repeat purchases.
• Multi-color variants increase click-through rates.

4. Outdoor & Lifestyle Products Maintain Steady Interest

Camping chair remains relevant even outside peak holiday periods, reflecting Thailand’s strong leisure and outdoor culture.

Action points:

• Emphasize portability and weight capacity.
• Short videos demonstrating folding and usage improve conversion.
• Bundles with outdoor accessories can increase order value.

5. Functional Accessories Support Daily Convenience

Items like shoulder bags reflect consistent interest in lightweight, practical accessories for daily outings.

Seller note:

• Crossbody and compact designs are especially popular.
• Clear internal layout images help buyers make faster decisions.

🧾 Summary

The Shopee Thailand keyword trends for January 21, 2026 highlight a market focused on daily-use fashion essentials, comfortable footwear, and practical lifestyle products. Sellers who optimize listings around simplicity, comfort, and everyday functionality are well-positioned to capture steady organic traffic in the coming weeks.