Shopee Thailand Weekly Keywords Report — November 13, 2025
(All data sourced from Shopee seller hub.)
🧭 Introduction
This week’s Shopee Thailand Weekly Keywords Report highlights the most-searched terms and product trends that every Shopee seller should know.
With the 11.11 sales season in full swing, keyword competition is rising fast — and sellers who understand local buyer behavior can capture a significant visibility edge.
Our analysis covers the top 10 trending search terms on Shopee Thailand between October 28 and November 4, 2025, plus examples and seller insights to help you plan listings and inventory more strategically.
🔍 Top 10 Trending Keywords on Shopee Thailand
(Oct 28 – Nov 4, 2025)
| Rank | Keyword (Thai) | English |
|---|---|---|
| 1 | เสื้อกันหนาว | Coat |
| 2 | เสื้อดำ | Black shirt |
| 3 | รองเท้าแตะผู้หญิง | Women’s sandals |
| 4 | เสื้อ | Shirt |
| 5 | เสื้อแขนยาว | Long-sleeved shirt |
| 6 | รองเท้า | Shoes |
| 7 | กระเป๋าสะพายข้าง | Shoulder bag |
| 8 | เสื้อสีดำ | Black shirt |
| 9 | เก้าอี้แคมป์ปิ้ง | Camping chair |
| 10 | รองเท้าแตะผู้ชาย | Men’s sandals |
📈 Keyword Insight Summary:
- Fashion-related searches continue to dominate, particularly winter apparel (coat, long-sleeved shirt).
- Shoes and sandals maintain strong volume, reflecting cross-season utility.
- Non-fashion items such as camping chairs have entered the top 10 — showing Thailand’s growing outdoor and leisure trend.
💡 For Shopee Sellers:
- Refresh listings to include seasonal keywords like “winter,” “warm,” and “holiday.”
- Schedule keyword-based promotions leading into late November’s traffic peak.
🛒 Keyword-Linked Product Examples
To help Shopee sellers analyze market positioning, here are sample keyword searches and visual examples.
- เสื้อกันหนาว（Coat）
- เสื้อดำ（Black shirt）
- รองเท้าแตะผู้หญิง（Women’s sandals）
- เสื้อ（Shirt）
- เสื้อแขนยาว（Long-sleeved shirt）
- รองเท้า（Shoes）
- กระเป๋าสะพายข้าง（Shoulder bag）
- เสื้อสีดำ（Black shirt）
- เก้าอี้แคมป์ปิ้ง（Camping chair）
- รองเท้าแตะผู้ชาย（Men’s sandals）
💡 Seller Insights
1. Category Focus:
Fashion continues to lead all categories, especially winter wear, casual tops, and footwear. Outdoor lifestyle accessories are a promising secondary niche.
2. Promotion Timing:
Update your keywords and product descriptions ahead of 11.11 and 11.25 campaign surges to capture peak impression growth.
📌 Conclusion
The Shopee Thailand keyword trends this week clearly point toward a seasonal shift in consumer demand — with winter apparel and travel gear leading the way.
For Shopee sellers, understanding and applying these trending keywords can mean stronger visibility, better click-through rates, and higher conversion during Q4’s most competitive sales season.
Keep monitoring keyword performance weekly, and refine your listings accordingly.
Consistency in keyword optimization is what separates top-performing Shopee sellers from the rest.