Shopee Thailand Weekly Keywords Report — November 20, 2025

(All data sourced from Shopee Seller Hub.)

🧭 Introduction

Welcome to this week’s Shopee Thailand Weekly Keywords Report, a focused snapshot of the most-searched product terms on the Thai marketplace.
This week’s search activity strongly reflects seasonal fashion needs, daily-use accessories, and outdoor lifestyle items — giving Shopee sellers clear opportunities to optimize listings and plan inventory for Q4 demand.

All rankings listed below are not in order of priority.

🔍 Top Trending Keywords on Shopee Thailand

(Ranking not in order of priority)

🛒 Top Keyword-Linked Product Examples

1. เสื้อกันหนาว (coat)

2. รองเท้าแตะผู้หญิง (women’s sandals)

3. เสื้อ (shirt)

4. รองเท้า (shoes)

5. กระเป๋าสะพายข้าง (shoulder bag)

6. เก้าอี้แคมป์ปิ้ง (camping chair)

7. รองเท้าแตะผู้ชาย (men’s sandals)

8. เสื้อแขนยาว (long-sleeved shirt)

9. กางเกงขาสั้น (shorts)

10. เคสไอโฟน (iPhone case)

💡 Seller Insights & Strategy

1. Seasonal Apparel Dominates Searches

Top keywords such as coat, long-sleeved shirt, and shirt clearly show Thailand entering cooler months, driving demand for warmer clothing.

What sellers should do:

• Push seasonal apparel collections (hoodies, knitwear, outerwear).
• Use lifestyle images showing real weather scenarios.
• Offer size-inclusive options to boost conversion.

2. Footwear—Especially Sandals—Remains Highly Popular

Both women’s sandals and men’s sandals appear in the top searches, indicating consistent year-round demand.

Recommendations:

• Provide color variations and adjustable-strap models.
• Add comfort-related attributes: cushioning, anti-slip, lightweight.

3. Bags and Small Accessories Show Steady Traffic

The keyword shoulder bag suggests strong interest from students, commuters, and casual users.

Sellers can:

• Highlight practicality (lightweight, waterproof, multi-pocket).
• Provide comparison images for size clarity.

4. Outdoor & Leisure Items Trending

The appearance of camping chair reflects growing interest in camping and outdoor gatherings, which are especially popular in Thailand during year-end cool-weather seasons.

Action Points:

• Offer foldable, lightweight styles.
• Bundle with outdoor accessories (lights, mats, portable tables).

5. Tech Accessories Maintain High Visibility

iPhone case continues to be one of the most searched tech-related terms.

Tips:

• Add clear compatibility labels (iPhone 11–15).
• Provide anti-drop test images to establish trust.

🧾 Conclusion

This week’s data reveals strong demand in:

• Seasonal apparel (coats, long-sleeved shirts)
• Footwear (both women’s and men’s sandals)
• Daily accessories (shoulder bags, iPhone cases)
• Outdoor lifestyle products (camping chairs)

For Shopee sellers, focusing on seasonal inventory, offering clear product visuals, and emphasizing function-driven attributes will significantly enhance click-through and conversion rates on the Thailand marketplace.