New Shopee stores often struggle with the same problem: no visitors. But this doesn’t mean buyers are disappearing from the platform. In nearly every case, it comes down to two issues:

1. Your products aren’t being shown to the right audience, or
2. They are shown, but no one clicks.

To grow a new store, you must understand where Shopee’s free traffic comes from. Currently, there are four main sources:

• Recommended Traffic
• Search Traffic
• Campaign Traffic
• AMS (Affiliate Marketing System) Traffic

Regardless of the source, the system must first “understand” your product before it will push traffic your way.

1. Recommended Traffic: The First Test of Your Product Quality

Shopee’s recommended traffic usually appears in:

• Similar Products
• You May Also Like

These placements assess whether your product information is clear, accurate, and relevant.

Make Your Listing Information Precise

Your title, attributes, category, and main image must correctly match your target audience. If the algorithm can’t identify your product clearly, it won’t recommend it.

CTR Is the Core of Recommendation Traffic

New products get 20–50 test impressions.
High CTR → More exposure
Low CTR → Traffic stops completely

Because users in recommended placements only see:

• Main Image
• Price
• Sales
• First 10 characters of your title

Your main image must highlight a specific selling point that appeals to a focused audience. Trying to display everything usually means none of the selling points stand out.

You can also lower your displayed price by choosing a cheaper SKU. Sales volume can’t be changed quickly, so don’t worry about that as a new seller.

Craft the First 10 Characters Carefully

These short phrases speak to shopper psychology:

• “Plus Size Fit”
• “Ships Tomorrow”
• “2-Year Warranty”
• “Buy 1 Get 1”

For new listings, this tiny detail makes a big difference in CTR.

2. Your Product Page Must Be Clear and Professional

Once shoppers click your product, all information must be:

• Easy to read
• Easy to understand
• Structured clearly

Your goal is to help buyers understand the product fast—which increases dwell time and conversion.

If shoppers click and immediately leave, Shopee marks your listing as high-bounce, and your traffic will quickly decline.

To avoid killing your first wave of recommendation traffic:

1. Optimize before uploading
2. Review again within one week
3. Check everything from a buyer’s perspective
4. Improve clarity wherever needed

3. Search Traffic: Keyword Accuracy Determines Your Ranking

Your title keywords determine whether shoppers can find you.
The more accurate the keyword match, the more free organic traffic you get.

The best strategy is to use long-tail, low-competition keywords.

Example: The Word “Jeans”

Most shoppers—around 80%—just type “jeans.”

But competition is massive.
If 100,000 listings use this keyword, a new listing may rank around 90,000+. No one will ever scroll that far.

Instead, use long-tail keywords like:

“jeans wanita jumbo” (plus-size women’s jeans)

These keywords:

• Have fewer competing products
• Match strong purchase intent
• Rank more easily

This lets you capture extremely targeted free traffic without spending money.

4. Campaign Traffic: Always Join Shopee’s Official Events

Every Shopee event is an opportunity for free traffic.
The traffic weight generally follows this order:

1. Shopee Flash Sale
2. Lowest Price Guarantee
3. Product-Level Promotions
4. Voucher Campaigns

To make campaign traffic effective, follow these two key principles:

Tip 1: Use One SKU as the Lowest Price Online

Here is the English version of your example table:

Select one SKU and set it at the lowest price in your entire category.

Choose based on your goal:

• To clear inventory → Use slow-moving SKUs
• To boost conversions → Use your best-selling SKU

This approach significantly increases campaign exposure.

Tip 2: Your Campaign Price Must Be Lower Than Your Actual Selling Price

New sellers often misconfigure this and lose traffic entirely.

Example:
Normal price = 400
Daily selling price = 200

If you accidentally submit a campaign price of 500, the system won’t push any traffic.

Your campaign price must be below 200—but still profitable.
Calculate your margin before submitting.

5. AMS (Affiliate Traffic): High ROI but Needs the Right Conditions

Shopee’s AMS (Affiliate Marketing System) can grow your traffic rapidly—if your product meets two conditions:

1. Your commission is attractive enough
2. Your product already has basic sales

If your listing lacks both, AMS won’t be effective.

Shopee has been expanding its AMS ecosystem aggressively over the last two years. In many stable stores, AMS now contributes around 30% of total revenue.

AMS traffic is:

• Highly effective
• High-ROI
• Best applied to proven, best-selling products

Every seller should test AMS with their top-performing SKUs.

Conclusion

Understanding Shopee traffic is essential for new sellers aiming to grow without relying solely on ads. By optimizing your listing fundamentals, mastering keyword strategy, joining campaigns correctly, and leveraging AMS, you position your store to capture consistent, sustainable free traffic.