Shopee Vietnam Weekly Keywords Report — November 20, 2025

(All data sourced from Shopee seller hub.)

🧭 Introduction

Welcome to this week’s Shopee Vietnam Weekly Keywords Report, designed to help Shopee sellers identify what local buyers are actively searching for across automotive accessories, fashion, home appliances, beauty, electronics, hobbies, and lifestyle categories.

This week’s search trends highlight a strong blend of practical daily-use items, seasonal apparel, and small home appliances, giving sellers clear direction for assortment planning and listing optimization.

All rankings below are not in order of priority.

🔍 Top Trending Keywords on Shopee Vietnam

(Ranking not in order of priority)

🛒 Top Keyword-Linked Product Examples

1. tàu sạc nhanh ô tô (car fast charger)

2. áo polo nam (men’s polo shirt)

3. giày đá bóng nam (men’s soccer shoes)

4. áo khoác nữ (women’s jacket)

5. áo mưa (raincoat)

6. tủ sấy quần áo (clothes dryer)

7. giá đỡ laptop (laptop stand)

8. bông tẩy trang (cotton pads)

9. dây đeo điện thoại (phone strap)

10. chân gà (chicken feet)

11. in ảnh theo yêu cầu (print photos on demand)

12. gối tựa đầu ô tô (car headrest)

13. giày lười nam (men’s loafers)

14. nồi cơm điện (electric cooker)

15. bịt mắt ngủ (sleep blindfold)

16. gấu bông (teddy bear)

17. máy sấy tóc (hair dryer)

18. đèn ngủ (lamp)

19. lens (lens)

20. găng tay chơi game (gaming gloves)

💡 Seller Insights & Strategy

1. Strong Demand for Auto Accessories

Keywords like car fast charger and car headrest show Vietnamese consumers’ consistent focus on affordable, practical car accessories.

Seller Recommendations:

• Highlight durability and compatibility across car models.
• Offer bundles (e.g., charger + cable, headrest + neck pillow).

2. Fashion Categories Continue to Show High Traffic

Men’s and women’s apparel items — men’s polo shirts, women’s jackets, men’s loafers — maintain stable popularity.

Tips:

• Provide essential sizing guides due to large regional size variations.
• Lifestyle photos improve CTR on Shopee Vietnam.

3. Seasonal Products Trending

The presence of raincoat, women’s jacket, and men’s loafers reflects seasonal shifts and commuting needs.

Sellers can:

• Run weather-related promotions (e.g., Rainy Season Essentials).
• Cross-sell umbrellas, waterproof bags, and jackets.

4. Growth in Small Home Appliances

Electric cookers, clothes dryers, hair dryers, and lamps remain among the most-searched home items.

Why this matters:
Vietnamese consumers prioritize compact, multi-functional, and budget-friendly appliances due to smaller living spaces.

5. Hobbies, Beauty & Lifestyle Items Rising

Items like teddy bears, print-on-demand photos, cotton pads, and contact lenses show strong interest among younger demographics.

Suggestions for sellers:

• Add aesthetic product imagery to capture Gen Z traffic.
• Offer variations (colors, sizes) to improve basket value.

6. Electronics & Gaming Are Steadily Growing

Laptop stands and gaming gloves indicate ongoing demand from office workers and gamers.

Action Points:

• Emphasize ergonomics in laptop stands.
• Position gaming gloves as sweat-proof and grip-enhancing.

🧾 Conclusion

This week’s Shopee Vietnam keyword trends highlight strong demand in:

• Automotive accessories
• Men’s & women’s fashion
• Small home appliances
• Beauty & lifestyle products
• Electronics and gaming accessories

For Shopee sellers, focusing inventory and content around these high-traffic categories—and presenting listings clearly with Vietnamese keyword relevance—will help improve conversions and visibility in a competitive marketplace.