What is Zhixia? Complete Guide to Shopee Analytics Tool
Zhixia is a data analytics tool specifically designed for Shopee sellers, providing product research, keyword optimization, competitor analysis, and market insights for cross-border e-commerce businesses operating in Southeast Asia and Latin America.
About Zhixia
Zhixia is one of the early entrants in the Shopee analytics space, primarily serving Chinese cross-border sellers. The platform features a Chinese-language interface and focuses on helping sellers understand and analyze Shopee marketplace data.
Supported Markets:
- Southeast Asia: Taiwan, Malaysia, Thailand, Singapore, Philippines, Vietnam
- Latin America: Brazil, Mexico, and other regions
Product Format:
- Web-based analytics platform
- Chrome browser extension
Zhixia Data collects publicly available data from Shopee's platform and processes it through proprietary algorithms to provide sellers with visualized analytics reports and operational insights.
Core Features of Zhixia Data
1. Product Research & Selection
Zhixia provides comprehensive product research capabilities to help sellers identify market opportunities:
- Best-Selling Product Rankings: View top-performing products across different categories to understand market trends
- Sales Data Estimation: Algorithm-based sales volume estimates for products
- Price Range Analysis: Understand mainstream pricing tiers across categories
- Product Launch Date Tracking: Monitor new product launches and identify potential bestsellers
- Review Data Analysis: Access product review counts and ratings
2. Keyword Research Tool
Keyword optimization is crucial for Shopee success. Zhixia Data offers:
- Search Index Query: View keyword search volume and trend data
- Keyword Discovery: Expand from core keywords to related long-tail variations
- Competition Assessment: Analyze keyword competition intensity
- Search Traffic Analysis: Identify keyword combinations that drive traffic
3. Store & Competitor Monitoring
Zhixia supports competitor tracking and analysis:
- Competitor Store Monitoring: Track competitor store activities
- New Product Alerts: Discover competitor product launch strategies
- Price Change Tracking: Monitor competitor pricing adjustments
- Store Basic Data: View target store metrics including product count, followers, and ratings
4. Market Trend Analysis
Zhixia provides macro-level market insights:
- Category Trend Reports: Understand market size and growth across different categories
- Price Band Distribution: Analyze mainstream pricing ranges by category
- Seasonal Analysis: Identify peak and off-peak seasons for products
- Market Capacity Assessment: Help sellers evaluate market entry timing
Key Product Features
Chinese Interface: Full Chinese-language interface designed for Chinese sellers, lowering the learning curve.
Shopee-Focused: Specifically designed for Shopee platform with comprehensive support for Southeast Asian and Latin American markets.
Data Visualization: Presents data through charts and reports for quick market understanding.
Product Selection Oriented: Core functionality centered around product research to help sellers discover market opportunities.
Usage Information
Zhixia operates on a subscription-based pricing model. Sellers can register an account through the official website and select an appropriate plan, the service is now primarily available through the web-based platform.
Summary
Zhixia is a Chinese-language analytics tool designed for Shopee sellers, offering core features including product research, keyword analysis, competitor monitoring, and market insights. Its Chinese interface and Shopee-focused approach make it a consideration for Chinese cross-border e-commerce sellers looking for data analysis solutions.
Related Reading:
Last updated: February 2026