2026.07.30 Shopee Brazil Accelerates Expansion, to Add 10 New Distribution Centers Within Year

Shopee Brazil Accelerates Expansion with 10 New Distribution Centers

Shopee Brazil announced plans to add 10 new distribution centers within the year, significantly expanding its logistics footprint in the country. This move aims to shorten delivery times and improve service coverage, particularly in underserved regions. For cross-border sellers, this means faster shipping to Brazilian consumers and lower logistics costs through localized warehousing. The expansion signals Shopee’s commitment to dominating Brazil’s competitive e-commerce market, offering sellers greater operational efficiency and scalability.

Shopee Brazil Mandates NFS-e Invoices for Affiliate Commissions from August 1

Starting August 1, 2026, Shopee’s affiliate marketing program in Brazil will enforce new invoicing rules for corporate affiliates. Sellers must issue individual electronic service invoices (NFS-e) for each affiliate partner, replacing the previous unified income statement. This applies to all Brazilian sellers paying commissions to corporate affiliates, with invoices filed under the seller’s CNPJ. The adjustment enhances tax compliance and financial transparency. Cross-border sellers should prepare their accounting systems to meet the new requirement, avoiding payment delays or penalties.

Philippine Authorities Seize 48,000 Counterfeit Items from E-commerce Warehouses

The Philippine National Bureau of Investigation (NBI) raided multiple e-commerce storage sites in Manila, confiscating over 48,000 counterfeit products—including Cetaphil, Johnson’s, Aveeno, and Off repellent—valued at approximately 12 million PHP. The operation uncovered Lazada packaging and pending parcels, revealing deep integration of counterfeit chains into platform fulfillment. Responsible parties face criminal trademark infringement charges under Philippine Intellectual Property Law. Cross-border sellers should strengthen supply chain audits to avoid inadvertent association with counterfeit goods, as authorities intensify enforcement.

Thailand Extends 7% VAT for Another Year, Stabilizing Cross-Border Profit Margins

On July 27, the Thai Cabinet approved a one-year extension of the 7% VAT preferential rate until September 30, 2027, preventing a hike to the standard 10%. This rate applies to goods sales, services, and imports (6.3% excluding local taxes). The move aims to curb inflation pressure and maintain consumer confidence while providing policy certainty for cross-border e-commerce. Sellers on Shopee, Lazada, and TikTok Shop Thailand can continue pricing without recalculating final tax-inclusive amounts, and overseas warehouse or direct-mail VAT calculations remain unchanged. Amid rising tax discussions across ASEAN, Thailand’s freeze on VAT growth locks in pricing and profit predictability for sellers for the coming year.