2026.07.29 Shopee Adjusts Affiliate Commission Invoicing Rules from August 1

01. Shopee Adjusts Affiliate Commission Invoicing Rules from August 1

Starting August 1, 2026, Shopee’s affiliate marketing program will implement new invoicing rules for commissions. For corporate-tier affiliates, additional commissions must now be invoiced individually per seller using electronic service invoices (NFS-e), replacing the previous unified income proof. This applies to all Brazilian sellers paying commissions to corporate affiliates, with invoices issued under each seller’s CNPJ (company tax ID). The change aims to enhance tax compliance and financial transparency, covering all enterprise-level partners participating in the program in Brazil.

02. Shopee Brazil Updates Affiliate Tax Rules: Sellers Take Over Invoice Management from August

Driven by Brazil’s consumption tax reform, Shopee’s affiliate program will require corporate affiliates to issue separate electronic service invoices for each paying seller starting August 1. Sellers will receive multiple invoices bearing their own tax ID each month. While commission amounts remain unchanged, sellers must verify platform business information (tax ID, address, etc.) in advance and properly store XML electronic files for accounting. MEI-status affiliates need to adjust their business type to issue invoices, while individual affiliates remain unable to use corporate invoices for this purpose.

03. Indonesia’s Maternal & Baby E-commerce Grows 36% to IDR 20 Trillion in Q1

In Q1 2026, Indonesia’s maternal and baby e-commerce sector reached approximately IDR 20 trillion across Shopee, TikTok Shop, and Lazada, a 36% year-on-year increase. Shopee maintained dominance with a 69% market share, focusing on planned purchases like diapers and baby food. TikTok Shop surged from 10% in 2023 to 27% in Q1 2026, becoming the fastest-growing platform, driven by livestreaming and short videos boosting baby personal care categories.

04. US Customs Raids Chinese-Factories in Vietnam, Cracks Down on Origin Fraud

U.S. Customs and Border Protection (CBP) recently conducted surprise inspections at multiple Chinese-owned factories in Vietnam, scrutinizing production documents and raw material sources to verify value-added ratios for origin compliance. The operations also targeted software IP issues. Leveraging the “poison pill” clause in the US-Vietnam trade agreement, the U.S. has the right to conduct onsite factory audits. Although no key evidence of illegal transshipment has been found yet, Vietnam faces several U.S. Section 301 investigations, with a 12.5% additional tariff taking effect on July 24. This significantly raises origin compliance costs and policy risks for Chinese enterprises in Vietnam.