2026.08.13 Shopee Brazil 8.8 Sale Sees TV Sales Top 10,000 Units
Shopee Brazil 8.8 Sale Sees TV Sales Top 10,000 Units
Shopee Brazil's 8.8 mega sale delivered robust results, with electronics and appliance sales surging over 50% year-on-year and TV orders surpassing 12,000 units in a single day. Coinciding with the Father's Day run-up, the campaign sold more than 179,000 home and tool items, while beer keg sales hit 197 times the daily average. Live commerce also took center stage, with over 33,000 streams and orders climbing 80% versus the 7.7 sale. Over the past six years, Shopee has hosted 68 "double-date" promotions in Brazil, distributing R$420 million in vouchers. Looking ahead, the platform will expand its delivery center network from 16 to 26 locations in 2026, further strengthening its logistics advantage for cross-border sellers eyeing the Brazilian market.
TikTok Propels Chinese Plus-Size Wide-Leg Pants to Nearly RMB 3 Million Monthly Sales
A pair of plus-size wide-leg trousers from Guangzhou has become a viral hit on TikTok in the US, moving 14,800 units per month and generating over $429,000 (approximately RMB 2.89 million) in revenue, securing a spot in the top 3 women's bottoms category. The product targets the underserved US plus-size market with inclusive sizing up to 5XL+, viscose fabric, and adjustable drawstrings on both sides, priced between $19.80 and $29.55. Industry data shows 68% of American women wear size 14 or above—a market of 100 million consumers whose demand is shifting from "having clothes" to "looking good." The brand leverages influencer try-on videos showcasing diverse body types, precisely resonating with the target audience and highlighting the power of short-video commerce for cross-border apparel sellers.
Nintendo Partners with Salim Group for Official Indonesia Entry in December
Japanese gaming giant Nintendo has announced it will officially launch the Nintendo Switch and Switch 2 consoles in Indonesia in December 2026, partnering with PT Nusantara Interactive Niaga, a subsidiary of Indonesia's Salim Group. This strategic move ends the country's long-standing dependence on grey-market imports, giving Indonesian gamers access to official products with local warranty and after-sales support. According to the Ministry of Creative Economy, Indonesia's gaming market exceeds $2 billion annually, making it one of Southeast Asia's largest gaming economies. The partnership marks Nintendo's deepened commitment to Southeast Asia and signals growing opportunities for regional distributors, accessory makers, and e-commerce sellers catering to the region's expanding gaming community.
Malaysia Q2 Economy Likely Grew 5.9%, Says Hong Leong Investment Bank
Economists Felicia Ling and Chong Lih Herng of Hong Leong Investment Bank project that Malaysia's second-quarter economy grew 5.9%, slightly above the 5.8% preliminary estimate. The growth is underpinned by strong manufacturing and mining output, along with continued expansion in services and construction. Manufacturing momentum is driven by robust electronics production and global semiconductor demand, while mining growth benefits from higher natural gas output. The economists note that growth may moderate into year-end due to high base effects; however, resilient external demand for electronics and solid domestic consumption should continue to support the economy. For cross-border sellers, this signals sustained purchasing power and healthy consumer sentiment in Malaysia, one of Southeast Asia's key e-commerce markets.