April 13, 2026 Shopee Philippines Market Weekly Report: Key Campaigns and Summer Search Trends

Policy & Compliance Announcements

Shopee has issued several important policy reminders. Shopee sellers must review their listings to ensure compliance and avoid penalties.

• Prohibited Toys: Pre-assembled toy guns are strictly prohibited and will be deleted. Toy guns that require assembly are permitted.
• Health Product Restrictions:
  • Listings for vaccine card holders with COVID-19 card images are prohibited for cross-border sellers and will be removed.
  • Flavored e-cigarettes, e-liquids, and related items are banned for all sellers.
  • The specific brand ANYGUARD KF94 masks are prohibited for cross-border sellers. Similar non-compliant items will be removed.
  • A specific brand of disinfectant liquid (not named) is banned for cross-border sellers as it fails to meet local sanitizer regulations. Listings will be deleted.
• Penalties: Violations typically result in product deletion, with corresponding penalties. In some cases, a "stop sale" order may be issued first.

Upcoming Campaign Calendar (April 2026)

Strategic campaign participation is vital for visibility and sales. Here are the key promotional events for the remainder of April.

Week of April 13-19:

• April 15: Payday Sale Sneak Peek (预热场)
• April 16-17: Payday Sale
• April 18: Shopee Beauty Fair
• Recurring weekly campaigns: Suki Savers Weekend, VIP Monday.

Week of April 20-26:

• April 22: Mom's Club Member Day
• April 25: 25th Mall Day
• April 26: Payday Sale Sneak Peek (预热场), Shopee Styles Sale
• Recurring weekly campaigns: Suki Savers Weekend, VIP Monday.

Week of April 27-30:

• April 27: Payday Sale
• Recurring weekly campaigns: Suki Savers Weekend, VIP Monday.

Trending Search Terms & Product Insights

The search data reveals a strong shift towards summer, outdoor activities, and essential home goods. Shopee sellers should optimize listings around these high-demand keywords.

New Trending Keywords:

• Summer & Outdoor: Swimming Pool (Inflatable), Rashguard, Sunscreen, Baby Summer Clothes, Roller Skates.
• Home & Essentials: Portable Stove, Butane Gas, Clip Fan, Diaper Pants (50pcs).
• Electronics & Novelty: Solar Rechargeable Powerbank, Power Station, Silly Dino.
• Food & Beverage: Dubai Chocolate Pistachio.
• Apparel: Shorts for Men.

Top Keyword Product Price Benchmarks

For Shopee sellers looking to compete in these trending categories, here are the target price ranges observed on the platform: