April 20, 2026 Shopee Vietnam Market Weekly Report: Key Campaigns and Trending Search Terms for Sellers

Fiona

Last updated on 22 Apr 2026

Policy Update: Vietnam Cross-Border Operations

A critical reminder for all sellers regarding intellectual property (IP) rights enforcement in Vietnam.

Copyright Infringement Actions: The platform will notify sellers via their team upon receiving a complaint. Sellers typically have 1-2 days to respond by either providing proof of authorization or deleting the infringing product.
Non-Compliance Penalty: Failure to act will result in the platform deleting the product with the reason code Hàng vi phạm quyền sở hữu trí tuệ (Intellectual Property Violation), reason_id: 233.
Account Penalty: Having 2 SKUs deleted for copyright infringement will result in a 1-point penalty on the seller's account.

Good News for Health & Beauty Sellers: Since November 29, 2021, Vietnam has relaxed regulations for the Health & Beauty category. Sellers do not need to submit any certificates to list new products. This includes items like contact lenses, dental care products, perfume, personal care, and cosmetic chemicals (gels, glue, nail polish remover), as well as home cleaning and baby products.

Key Sub-Categories to Focus On: Eyes Makeup, Facial Makeup, Lipstick & Lips Care, and Skincare.
Skincare Opportunities: Sellers in Skincare should prioritize submitting products for Face Masks, Sunscreen, and Facial Cleansers.

April Campaign Calendar: Key Dates for Shopee Sellers

The following highlights major platform activities and promotional themes for the remainder of April and early May. Aligning your store's promotions with these events is a proven strategy for a Shopee seller to maximize visibility and sales.

Week of April 20 - April 26: Gearing Up for Payday and May Promotions

Platform Campaigns: Prehype for the 4.25 Sale, Early Bird Sale, and a Mini SPIKE PAYDAY promotion (aligned with the common Vietnamese payday cycle).
Daily Themes: Look out for Low Price Day and VCX Coupon days.
Cluster Campaign: Festival Sale 2 (Sale Mừng Đại Lễ).
Category Focus: A Health & Beauty (HB) Peak Day (cross-category) and a focus on the Fashion category.

Week of April 27 - May 3: Transition to May Mega-Sales

Platform Campaigns: Prehype for the major 5.5 Mega Sale.
Category Focus: A peak period for the Electronics & Home Appliances (ELHA) category.
Public Holidays: Note the public holidays from April 29 to May 1 (Giỗ Tổ holiday period), which may affect logistics and browsing patterns.

Understanding what shoppers are actively searching for is the cornerstone of effective inventory planning. Here are the Top 20 Trending Search Terms on Shopee Vietnam for the reported period, categorized for your convenience.

Electronics & Home Appliances (ELHA)

This category shows strong demand for personal cooling solutions and phone accessories, likely in preparation for the hot season.

Handheld Fan (quạt cầm tay)
Fan (quạt)
Mini Rechargeable Fan (quạt tích điện mini)
Rechargeable Fan (quạt tích điện)
Waterproof Phone Bag (túi chống nước điện thoại)
iPhone Case (ốp lưng iphone)

Fashion

Searches indicate interest in accessories and seasonal wear.

Earring (bông tai)
Hairclip (kẹp tóc)
Women's Blouses (áo kiểu nữ)
Women's Sandals (dép nữ)

Fast-Moving Consumer Goods (FMCG) - Beauty & Baby

Beauty remains a consistently high-volume category with specific product trends.

Toy (đồ chơi) - Baby & Kids
Face Powder (phấn phủ)
Acne Patches (miếng dán mụn)
Eyeshadow (phấn mắt)
Shower Gel (sữa tắm)

Lifestyle

Searches point towards hobbies, home needs, and seasonal activities.

Insulated Water Bottle (bình nước giữ nhiệt)
Badminton Racket (vợt cầu lông)
Swimwear (đồ bơi)
Pen (bút)
Rain Suit (áo mưa bộ)

Pro Tip for Sellers: To participate in Flash Sale (秒杀) events or other specific campaign slots, please consult your dedicated Shopee Key Account Manager (KAM) for submission details.

Vietnam's Top Media & Influencer Platforms

To effectively market your products, understanding where Vietnamese consumers get their information is key. Here are the dominant platforms:

Key YouTube Influencers by Category:

Fashion: Phuong Ha, Chau Bui
Health & Beauty: changmakeup, Trinh Phạm, Quach Anh Makeup Artist
Electronics & Home Appliances (ELHA): Vật Vờ Studio, AnhEmTV, Tony Phùng Studio
Lifestyle (Toys): Thơ Nguyễn, ToyStation, AnAn ToysReview TV

Vietnam does not have a direct equivalent to "Xiaohongshu" (Little Red Book). User reviews and product discovery primarily happen on:

Facebook, YouTube, Instagram, TikTok, and Zalo (a local app similar to WeChat).

Notable Instagram Accounts for Inspiration:

Fashion: @mieu.vn, @theblues1994, @chizhouse
Health & Beauty: @hufuholic, @rosiebeautie, @lyncosmeticvn
Electronics: @mintcase, @paperman_saigon
Lifestyle: @caydauto, @chu.bedding, @_b.corner_

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