April 20, 2026 Shopee Vietnam Market Weekly Report: Key Policies, Campaigns, and Trending Searches

Fiona

Last updated on 22 Apr 2026

Shopdora - Shopee Seller Report

Policy Update: Intellectual Property & Beauty Category Regulations

Stricter Enforcement on Copyright Infringement

Shopee Vietnam is actively monitoring and enforcing intellectual property rights. Sellers must be vigilant:

Notification: Sellers will receive a team notification upon receiving a complaint.
Action Window: You typically have 1-2 days to resolve the issue by either providing valid authorization documents or deleting the infringing product.
Penalty: Failure to act will result in the platform deleting the product with the reason code "Hàng vi phạm quyền sở hữu trí tuệ" (Intellectual Property Violation).
Scoring Impact: Importantly, having 2 SKUs deleted for copyright infringement will incur a 1-point penalty on your seller score.

Relaxed Regulations for Health & Beauty Sellers

Good news for sellers in the Health & Beauty (H&B) category. Since November 29, 2021, the policy has been relaxed:

No Certificates Required: Sellers can list new beauty products without submitting any certificates.
Eligible Products: This includes, but is not limited to:
- Contact lenses, dental care products (toothpaste, teeth whitening, oral hygiene), perfume, personal care items.
- Beauty chemicals (gels, glues, nail polish removers).
- Home cleaning and baby products (bottles, pacifiers, diapers).
Key Sub-Categories for Focus: Sellers are encouraged to prioritize:
- Skincare: Masks, sunscreen, and facial cleansers.
- Makeup: Eye makeup, facial makeup, and lipstick/lip care.

April Campaign Calendar: Key Dates for Sellers

The end of April is packed with promotional opportunities. Mark your calendars for these key platform events designed to drive traffic and sales.

Date	Platform Campaign	Daily Theme	Category Focus / Key Event
Apr 20-26	Prehype 4.25, Early Bird Sale, MINI SPIKE: PAYDAY	Low Price Day, VCX Coupons, Early Bird Sale	HB Peak Day (Cross-category), Fashion, Member's Day
Apr 27-May 3	Prehype 5.5	-	ELHA (Electronics & Home Appliances), Public Holidays (Apr 29-30, May 1)

Highlights for the Upcoming Week:

PAYDAY Mini Spike (Apr 24-25): Capitalize on increased consumer spending power post-payday.
Health & Beauty (HB) Peak Day (Week of Apr 20): A major cross-category sales day. Ensure your H&B listings are optimized and stocked.
Fashion Week Focus (Week of Apr 20): Align your fashion inventory and marketing with this dedicated category push.
Pre-5.5 Campaign Warming Up: Start preparing for the major 5.5 sale at the end of the month.

Understanding what buyers are searching for is critical for any successful Shopee seller. Here are the top 20 trending keywords for the week, categorized for easy reference.

Lifestyle & Home

Insulated water bottle (`bình nước giữ nhiệt`)
Badminton racket (`vợt cầu lông`)
Swimwear (`đồ bơi`)
Pen (`bút`)
Rain suit (`áo mưa bộ`)

Fashion

Earring (`bông tai`)
Hairclip (`kẹp tóc`)
Women's blouses (`áo kiểu nữ`)
Women's sandals (`dép nữ`)

Electronics & Mobile Accessories

Handheld fan (`quạt cầm tay`)
Fan (`quạt`)
Mini rechargeable fan (`quạt tích điện mini`)
Rechargeable fan (`quạt tích điện`)
Waterproof phone bag (`túi chống nước điện thoại`)
iPhone case (`ốp lưng iphone`)

Fast-Moving Consumer Goods (FMCG) / Beauty

Toy (`đồ chơi`)
Face powder (`phấn phủ`)
Acne patches (`miếng dán mụn`)
Eyeshadow (`phấn mắt`)
Shower gel (`sữa tắm`)

Pro Tip for Sellers: Consider aligning your product titles, tags, and advertising keywords with these trending terms to improve visibility. For participation in Flash Sales and specific campaigns, consult your Shopee Key Account Manager.

Vietnam's Top Media & Influencer Platforms

To effectively market your products, understanding where Vietnamese consumers get their information is key.

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