Policy Update: Health & Beauty category now requires no certificates – a major opportunity for Shopee sellers
August Calendar: Key dates for the 8.8 Mega Sale, Back-to-School campaigns, and more
Top 20 Trending Keywords: Raincoats, babydoll dresses, and makeup removers lead the surge
Vietnam Cross-Border Selling Regulations
Intellectual Property & Copyright Enforcement
Important Notice for All Sellers:
When a copyright infringement lawsuit is filed, the team will notify sellers directly
Sellers typically have 1–2 days to respond (by providing authorization documents or deleting the product)
Failure to act results in the platform removing the product with reason code: Hàng vi phạm quyền sở hữu trí tuệ (reason_id: 233)
Critical: Each copyright infringement deletion of 2 SKUs will result in 1 penalty point against your account
Major Opportunity: Health & Beauty Category – No Certificates Required
Effective November 29, 2021, Vietnam has relaxed its beauty category policies. Sellers can now list products without submitting any certificates. A winning advantage for every Shopee seller looking to expand in Vietnam.
Approved categories include:
Contact lenses
Dental care (toothpaste, teeth whitening, oral hygiene)
Perfume
Personal care
Beauty chemicals (gel, glue, nail polish remover)
Household cleaning
Baby products (bottles and accessories, pacifiers, diapers)
Key Sub-Categories to Watch:
Eyes makeup
Facial makeup
Lipstick & Lips care
Skincare (especially face masks, sunscreen, and facial cleansers)
Vietnam Site – August 2026 Campaign Calendar
Week 1 (July 27 – August 2): 8.8 Pre-Launch
Day
Platform Campaign
Daily Theme
Cluster Campaign
Mon (7/27)
8.8 Prehype
Authentic Brand Day
Techzone (B2S)
Tue (7/28)
8.8 Prehype
Low Price Day
ELHA Focus
Wed (7/29)
MINI SPIKE
VCX Vouchers
Thu (7/30)
OPENING SALE
In-Stock, Ships Fast
Fri (7/31)
8.8 Prehype
Sat–Sun
Entertainment Weekend
Week 2 (August 3–9): 8.8 MEGA SALE WEEK
Day
Platform Campaign
Daily Theme
Cluster Campaign
Mon (8/3)
8.8 Prehype
D-2 Spike (Countdown 2 Days)
Thematic – Back to School
Tue (8/4)
8.8 Prehype
D-1 Spike (Countdown 1 Day)
Thematic – Back to School
Wed (8/5)
Early Bird Sale
Thu (8/6)
Early Bird Sale
Fri (8/7)
SPIKE 8.8
Lifestyle + ELHA + HB + FA
Peak Day
Sat (8/8)
8.8 Mega Sale
Lifestyle + ELHA + HB + FA
Peak Day
Sun (8/9)
Extended Sale
Entertainment Weekend
Week 3 (August 10–16): Post-Sale & Mid-Month
Day
Platform Campaign
Daily Theme
Key Events
Mon (8/10)
Extended Sale
Dress up & Make up
Tue (8/11)
Early Bird Sale
Low Price Day
Wed (8/12)
VCX Vouchers
Thu (8/13)
In-Stock, Ships Fast
Member's Day
Fri (8/14)
MINI SPIKE
MID-MONTH
Sat–Sun
Entertainment Weekend
Fashion Week
Week 4 (August 17–23): Fashion & Beauty Focus
Day
Platform Campaign
Daily Theme
Cluster Campaign
Mon (8/17)
Authentic Brand Day
Thematic – Low Price Sale
Tue (8/18)
Dress up & Make up
Shopee Student
Wed (8/19)
Low Price Day
Thu (8/20)
VCX Vouchers
Fri (8/21)
In-Stock, Ships Fast
Peak Day: Fashion x HB
Sat–Sun
Entertainment Weekend
Lifestyle Focus
Week 5 (August 24–30): Payday & 9.9 Pre-Show
Day
Platform Campaign
Daily Theme
Cluster Campaign
Mon (8/24)
Early Bird Sale
Authentic Brand Day
Techzone
Tue (8/25)
Early Bird Sale
Low Price Day
ELHA Focus
Wed (8/26)
MINI SPIKE
VCX Vouchers
Thu (8/27)
PAYDAY
In-Stock, Ships Fast
Fri (8/28)
Prehype 9.9
Sat–Sun
Entertainment Weekend
Week 6 (August 31): 9.9 Pre-Launch Begins
Day
Platform Campaign
Daily Theme
Mon (8/31)
Prehype 9.9
Authentic Brand Day
Top 20 Trending Search Keywords (Vietnam)
Lifestyle – Sports & Outdoors
Keyword (VI)
English
Category
áo mưa
Raincoat
Outdoor
FMCG – Beauty
Keyword (VI)
English
Sub-Category
bông tẩy trang
Cotton Pads
Beauty
mặt nạ
Face Mask
Skincare
má hồng
Blush
Makeup
nước tẩy trang
Makeup Remover
Skincare
Electronics – Audio & Accessories
Keyword (VI)
English
Sub-Category
tai nghe có dây
Wired Headphones
Audio
ốp lưng / ốp
Phone Case
Mobile Accessories
dây sạc iphone
iPhone Charging Cable
Mobile Accessories
bao tay chơi game
Gaming Gloves
Gaming
Fashion – Women's Apparel
Keyword (VI)
English
Sub-Category
áo babydoll
Babydoll Dress
Women's Fashion
áo kiểu nữ
Women's Blouses
Women's Fashion
áo thun nữ
Women's T-Shirt
Women's Fashion
áo khoác nữ
Women's Jackets
Women's Fashion
áo khoác
Jacket
Fashion
Lifestyle – Home & Living
Keyword (VI)
English
Sub-Category
nước giặt
Laundry Detergent
Home Care
bình nước giữ nhiệt
Insulated Water Bottle
Home Living
sticker
Sticker
Stationery
Lifestyle – Sports
Keyword (VI)
English
Sub-Category
bikini
Bikini
Swimwear
FMCG – Food & Beverage
Keyword (VI)
English
Sub-Category
đồ ăn vặt
Snacks
Food
Flash Sale & Campaign Participation
For flash sale submissions and campaign participation, please contact your dedicated account manager.
Vietnam Top Info Websites & Influencer Platforms
Primary News & Social Platforms
Facebook (dominant platform)
YouTube – Key channels by category:
Fashion: Phuong Ha, Chau Bui
Health & Beauty: changmakeup, Trinh Phạm, Quach Anh Makeup Artist
Electronics (ELHA): Vật Vờ Studio, AnhEmTV, Tony Phùng Studio
Lifestyle: Thơ Nguyễn, ToyStation, AnAn ToysReview TV (toys)
news.zing.vn
kenh14.vn
saostar.vn
yeah1.com
vnexpress.net
24h.com.vn
dantri.com.vn
Popular Social Apps & Key Instagram Accounts
Note: Vietnam currently has no Xiaohongshu (Little Red Book)-equivalent shopping platform. User reviews primarily come from Facebook, YouTube, Instagram, TikTok, and Zalo (similar to WeChat).
Key Instagram accounts by category:
Category
Instagram Accounts
Fashion
mieu.vn, the blues 1994, chizhouse
Health & Beauty
hufuholic, rosiebeautie, lyncosmeticvn
Electronics (ELHA)
mintcase, paperman_saigon
Lifestyle
caydauto, chu.bedding, _b.corner_
Strategic Takeaways for Shopee Sellers
Leverage the 8.8 momentum: Extended Sale continues through August 10 – keep promotions active
Beauty is your gateway: Zero-certificate policy makes Vietnam's beauty category the easiest entry point in SEA
Seasonal demand is clear: Raincoats (monsoon season) and Back-to-School items are trending hard
Prepare for 9.9 early: Prehype begins August 28 – start stocking bestsellers now
Influencer marketing is crucial: With no dedicated shopping-content platform, Facebook and YouTube are your primary discovery channels
For more product selection guides and strategies, stay tuned for our weekly updates.
Source: Shopee Seller Learning Center Official – Vietnam Market Weekly Report (August 10, 2026)
