August 17, 2026 Shopee Taiwan Market Weekly Report: Pre-Sale Policy Updates and Summer Heat Drives Functional Apparel Searches

Welcome to this week's Shopee Taiwan Market Weekly Report. As the summer heat intensifies and the Ghost Festival approaches, consumer behavior is shifting towards functional cooling products, travel essentials, and festive preparations. This report provides crucial data-driven insights, trending keywords, and policy updates to help you optimize your Shopee seller strategy for the Taiwan market.

Shopee Taiwan August Activity Calendar: Key Dates for Sellers

Plan your promotions and inventory around these critical campaign dates in the second half of August:

Key Takeaway: The 8.18 Member Day (August 18) is a major sales spike event. Ensure your campaigns, stock, and listings are ready. Don't forget to participate in the FSS (Free Shipping Subsidy) program to maximize visibility on these high-traffic days.

Important Policy Update: Pre-Order Product Adjustments & Fees

All Shopee sellers in Taiwan must take note of the following critical updates regarding pre-order products:

• New Service Fee: Starting January 1, 2025, a 2% pre-order service fee will be applied to pre-order items sold by cross-border sellers. Note: Some product categories will be exempt from this fee (see official announcement for details).
• Relaxed Requirements: Starting January 6, 2025, the maximum allowed proportion of pre-order products will be adjusted from ≤5% to ≤10% , and the maximum number of pre-order products will be adjusted from ≤300 to ≤500 units.

Action Required: Review your product listings now to ensure your "days to ship" settings are correct and avoid unexpected fees when the new policy takes effect.

Category Opportunities & Trending Insights

Here's a deep dive into the top-performing categories and the search trends driving sales in Taiwan this week.

Women's Apparel & Accessories

The market is clearly driven by "functional cooling + lightweight styling." The summer heat is significantly influencing purchasing decisions.

• Apparel: Korean-style casual wear and summer functional items are hot. Keep an eye on lace detailing, "bare-skin" fits, and cropped tops. In pants, curve-cut pants, cotton pants, and flare pants are growing. Outerwear with cooling properties (ice silk, UV protection, and "air-conditioning" jackets) is seeing high demand.
• Accessories: Sunglasses, eyewear, and gloves (specifically UV-protective and ice-silk) are top performers. Hair clips, hair ties, and hats are also trending up.
• Bags: Demand is driven by crossbody and shoulder bags, with Korean brands and genuine leather styles performing well. KOL-recommended brands like Branden are on the rise. Searches for travel-related terms like backpacks, Japanese-style side bags, and travel bags are increasing. Brand searches for sousou, MARTIN KIM, COACH, lululemon, and Vivienne Westwood are also climbing.

Men's Apparel, Accessories & Bags

Cooling function is king for men's products, but gift-giving for Father's Day (which has passed) and travel are also key drivers.

• Apparel: Hot sellers include air-conditioning circulation shirts, curve-cut pants, and ice-silk long pants. Searches remain strong for air-conditioning shirts, cooling apparel, and fan vests.
• Accessories & Bags: Functional and practical items are in demand. Look for tactical multi-pocket crossbody bags, large-capacity backpacks (work/travel), and minimalist chest bags. Popular accessories include automatic buckle belts, UV400/polarized sunglasses, and RFID-blocking wallets. Travel-related searches like waterproof chest bags, breathable crossbody bags, phone pouches, and passport holders are trending up. Real leather wallets and belts are also gaining attention as gift items.

Men's & Women's Shoes

Comfort and weather-appropriateness are the main drivers for footwear this week.

• Heat & Function: BONJOUR ergonomic shoes, classic retro loafers, and lightweight non-slip waterproof slippers are top sellers. Waterproof shoes and shoe protectors remain relevant during the rainy season.
• Search Trends: For women, fishnet shoes, arch support slippers, platform sandals, and resort sandals are the key growth areas. For men, the search focus is on rain shoes, "blue-white slippers" (a Taiwanese classic), OOFOS, and arch support slippers. Brand interest in Vans and Crocs is also growing.

Home & Living

The scorching heat is driving demand for items that help people stay cool and organized.

• Heat Beat: Searches for "ice king" cups (insulated tumblers), ice packs, drink carriers, ice cube trays, and cold water jugs are seeing a significant spike.
• Furniture & Kitchen: Wardrobes, computer chairs, and gaming chairs are in demand. In the kitchen, food storage containers, bento boxes, and thermoses are performing well.
• DIY & Tools: There is noticeable interest in drain cleaners, mini hoists, and retractable faucets. Everyday home organization items like storage boxes, hooks, and pegboards also remain popular.

Mother & Baby

Summer vacation is clearly shaping the demand for this category.

• Trending Products: Perler beads (拼豆), Beyblades, electronic pet pets, and the Korean brand Malang Honey are top sellers.
• Search Growth: Kids' swimwear, swim rings, Perler beads, kindergarten backpacks, and children's crafts are all seeing increased search volume, driven by summer activities and children's hobbies.

Pet Supplies

Pet owners are prioritizing health, nutrition, and comfort.

• Best Sellers: Essential supplies like Royal Canin, pee pads, Hill's Prescription Diet, CIAO Churu, and cat litter continue to dominate.
• Search Trends: The top searches remain for cat litter, cat scratchers, litter boxes, and cat food. However, searches for Royal Canin, Hill's, hairball remedies, and specific local brands are spiking, following brand promotions and post-pet-expo community discussions.

Beauty & Skincare

Beauty continues its strong performance, blending high-tech tools with everyday essentials.

• Top Sellers: Beauty devices, moisturizers, tone-up creams, cushion foundations, lip products, setting sprays, and hair care are all performing well.
• Trending Products: The market is focused on PDRN repair, oil-control cleansing, clay masks, multi-color eyeshadow, and serum ampoules.
• Search Trends: For makeup, searches are dominated by cushion foundations, foundation sticks, blush, and tone-up creams. In skincare, sheet masks and lotions are key. Personal care searches show high interest in hair dye, perfume, sunscreen, and body-cooling products.

Sports & Outdoors

The dual themes of summer sports and travel are driving this category.

• Activewear: Sun-protection jackets, arm sleeves, sports shorts, and fan vests are hot. International football events are also boosting jersey sales.
• Outdoor Gear: Lightweight equipment like camping chairs, wagons, headlamps, and waterproof bags are stable. The travel season (and typhoon/rain season) is pushing demand for front-open suitcases, travel accessories (pillows, eye masks, luggage tags), and rain gear.

Auto, Motorcycle & Parts

DIY maintenance and heat protection are key themes.

• For Cars: Searches are up for car sunshades, radiator coolant, wiper blades, and car paint protection. In-car accessories like magnetic phone mounts and LED lights are also popular.
• For Motorcycles: The heat is driving searches for sun protection gear, handlebar covers, and screens. Helmet brands KYT and LS2 are benefiting from summer travel.
• For Phones: RAM, Quad Lock, and Peak Design mounts continue to be popular for navigation.

Entertainment & Collectibles

The fandom culture remains a powerful driver of sales.

• Hot IPs: Pokémon, Pikmin, Toy Story, and Star Wars are the leading models and anime licenses. Beyblades and remote-controlled toys are still the main toy trends.
• Idol Merch: Artists like SUPER JUNIOR, CORTIS, (G)I-DLE, AESPA, Stray Kids, and TXT are driving demand for lightsticks, albums, and concert goods. High-search keywords include lightstick sleeves, photocard albums, and keychains.

Top Trending Searches (August 7 – August 13)

This week's keyword trends show a clear preference for practical, functional, and travel-ready items.

Accessories & Bags (Men's & Women's)

• ▲ Backpacks
• ▲ Laptop Bags
• ▲ Hair Ties
• ▲ Headbands
• ▽ Hiking Backpacks
• ▽ Eyeglass Cases

Featured Hot Products: A Selection of Best Sellers

We've curated a list of top performers across various categories for your reference.

Fashion (Apparel & Accessories)

• Women's/Men's Ice Silk Sun-Protection Shirt
• Breathable Ice Silk Polo Shirt
• High-Waist Casual Pants
• Zippered Sports Shorts
• Men's Nylon Crossbody Bag
• Men's Waterproof EDC Wallet
• Adjustable Baseball Cap

Sports & Outdoors

• Portable Solar Panels
• Adjustable Neck Support Pillow
• Bicycle Front Light
• Knee Pads

Home & Living

• Pet Hair Removal Broom
• Cordless Mini Vacuum
• Stainless Steel Water Bottle
• Digital Scale

Mother & Baby

• Travel Storage Bags
• Children's Backpack
• Theme Magnetic Tile Building Blocks
• Two-Piece Kids' Swimwear

Note: The products listed above are in no particular order and serve as market reference points.

This report is designed to equip you, the Shopee seller, with the intelligence needed to make informed decisions. Use these insights to refine your product selection, optimize your keywords, and plan your promotions for the weeks ahead. Stay tuned for next week's update!