Vietnamese authorities are actively enforcing copyright protection. Sellers should take note of the following critical updates:
Notification Process: When a complaint is filed, the Shopee team will notify sellers directly
Response Window: Sellers typically have 1-2 days to respond by providing authorization documents or removing the infringing product
Penalty System: Products removed for copyright infringement (reason code: "Hàng vi phạm quyền sở hữu trí tuệ") will result in 1 penalty point per 2 SKUs removed
💡 Pro Tip for Shopee Sellers: Regularly audit your listings to ensure you have proper authorization for branded products. Proactive compliance is always better than reactive removal.
✅ Beauty & Health Category: No Certificate Required
Effective November 29, 2021, Vietnam has significantly relaxed its beauty product listing policy. Shopee sellers can now upload products in this category without submitting any certificates.
Sellable Products Include (but not limited to):
Contact lenses
Dental care (toothpaste, teeth whitening, oral hygiene)
Perfume
Personal care items
Beauty chemicals (gel, glue, nail polish remover)
Household cleaning products
Baby products (bottles and accessories, pacifiers, diapers)
Key Sub-categories to Watch:
Sub-category
Priority Focus
Eye Makeup
High priority
Facial Makeup
High priority
Lipstick & Lips Care
High priority
Skincare
Highest priority
Skincare Focus Areas:
Face Masks
Sunscreen
Facial Cleansers
🇻🇳 Vietnam August Sales Calendar
Week 1 (July 27 – August 2): 8.8 Pre-hype Begins
Platform Campaigns
Daily Themes
Key Events
8.8 Prehype
Authentic Brand Day
Techzone (B2S)
MINI SPIKE
Low Price Day
ELHA Category Focus
OPENING SALE
VCX Vouchers
8.8 Prehype (Continued)
In-Stock, Ships Fast
Entertainment Weekend
Week 2 (August 3 – August 9): 8.8 MEGA SALE 🎉
Platform Campaigns
Daily Themes
Category Focus
8.8 Prehype
D-2 Spike (Countdown)
Lifestyle
Early Bird Sale
D-1 Spike (Countdown)
ELHA Electronics
SPIKE 8.8 MEGA SALE
Entertainment Weekend
Peak Day: Lifestyle + ELHA + HB + FA
Extended Sale
Week 3 (August 10 – August 16): Post-Sale Momentum
Platform Campaigns
Daily Themes
Key Events
Extended Sale
Dress up & Make up
Member's Day
Early Bird Sale
Low Price Day
Fashion Week 👗
MINI SPIKE
VCX Vouchers
MID-MONTH
In-Stock, Ships Fast
Entertainment Weekend
Week 4 (August 17 – August 23): Fashion x Beauty Cross-Category Focus
Platform Campaigns
Daily Themes
Cluster Campaigns
—
Authentic Brand Day
Thematic - Low Price Sale
Dress up & Make up
Shopee Student 🎓
Low Price Day
Fashion × HB (Cross-category Peak Day)
VCX Vouchers
Lifestyle Focus
In-Stock, Ships Fast
Entertainment Weekend
Member's Day
Week 5 (August 24 – August 31): Prepping for 9.9
Platform Campaigns
Daily Themes
Cluster Campaigns
Early Bird Sale
Authentic Brand Day
Techzone
MINI SPIKE
Low Price Day
ELHA Electronics Focus
PAYDAY 💰
VCX Vouchers
9.9 Prehype
In-Stock, Ships Fast
Entertainment Weekend
🔥 Top 20 Trending Search Keywords
Fast-Moving Consumer Goods (FMCG)
Category
Sub-category
Keyword (VN)
Keyword (EN)
Keyword (CN)
FMCG
Beauty
bông tẩy trang
Cotton Pads
化妆棉
FMCG
Beauty
son
Lipstick
口红
FMCG
Beauty
sữa rửa mặt
Cleanser
洗面奶
FMCG
Beauty
kem chống nắng
Sunscreen
防晒霜
FMCG
Food & Beverage
bánh tráng phơi sương
Sun-dried Rice Paper
日晒米纸
Fashion & Apparel
Category
Sub-category
Keyword (VN)
Keyword (EN)
Keyword (CN)
Fashion
Women's Apparel
áo kiểu nữ
Women's Blouses
女式衬衫
Fashion
Women's Apparel
áo khoác nữ
Women's Jackets
女式外套
Fashion
Women's Apparel
áo
Shirt
衬衫
Fashion
Women's Shoes
dép nữ
Women's Sandals
女士凉鞋
Fashion
Women's Bags
balo
Backpack
背包
Fashion
Women's Bags
túi xách nữ
Women's Handbags
女士肩包
Electronics & Digital
Category
Sub-category
Keyword (VN)
Keyword (EN)
Keyword (CN)
Electronics
Phone & Accessories
ốp
Phone Case
手机壳
Electronics
Audio
tai nghe bluetooth
Bluetooth Headphones
蓝牙耳机
Electronics
Phone & Accessories
sạc dự phòng
Power Bank
充电宝
Electronics
Phone & Accessories
quạt cầm tay
Handheld Fan
手持风扇
Lifestyle & Home
Category
Sub-category
Keyword (VN)
Keyword (EN)
Keyword (CN)
Lifestyle
Home & Living
bình nước giữ nhiệt
Insulated Water Bottle
保温水瓶
Lifestyle
Home & Living
bình giữ nhiệt
Thermos Flask
保温瓶
Lifestyle
Travel & Luggage
vali
Suitcase
行李箱
Lifestyle
Stationery
hộp bút
Pencil Case
铅笔带
Lifestyle
Hobbies & Collectibles
móc khoá
Keychain
钥匙扣
📊 Keyword Insights for Shopee Sellers
Beauty & Skincare Dominates: 4 out of 20 top keywords fall in the beauty category, with sunscreen and cleanser showing strong demand
Fashion Remains King: Women's apparel leads with 3 keywords, followed by bags and shoes
